m-Wise Inc. and Malaco bring pay-as-you-go ringtones
Mobile content technology vendor, m-Wise (OTCBB: MWIS) announces its newly formed relationship with Malaco Music Group. Malaco currently has an impressive 2,000 hits on their website each day, and forecasts a significant lift in this number with the launch of their ringtone offering. This feature will be promoted virtually through their website, blogspot, Twitter and on physical CDs.
m-Wise Inc. and Malaco bring pay-as-you-go ringtones
Malaco has a long history of providing some of the best music in Gospel, Southern, Urban, Blues, R&B, Soul and many other genres. Malaco’s artists are award winning and Billboard music chart spot holders. Throughout the history and notable story of Malaco Music Group, it is clear that they have always been and continue to be dedicated to music and play a huge role in the development and representation of Southern music.
“m-Wise, is excited to partner with Malaco, a leader in Gospel, Southern, Urban, Blues, and R&B which are all new genres for us,” says Leo Giel, m-Wise’s VP of Sales N. America. “We pride ourselves in working with the best and there is no better partner for this genre than Malaco.” Malaco currently has an impressive 2,000 hits on their website each day, and forecasts a significant lift in this number with the launch of their ringtone offering. This feature will be promoted virtually through their website, blogspot, Twitter and on physical CDs. On many of the new CD releases Malaco offers in 2009, a coupon code will be included for a free ringtone.
This coupon code can be redeemed online at www.malaco.com.
Burton Doss, director of IT at Malaco, said, “Malaco has been looking for a technology partner who can provide not only ringtones to our customers, but also full track downloads and there is no partner better than m-Wise Inc. in the US.” The pay per-download ringtone feature will be done by utilizing MOMA, a proprietary software created by m-Wise Inc., which is integrated as a “one stop shop” for mobile operators, content providers, wireless ASP’s and media producers like Malaco. The MOMA platform delivers end-users with a state-of-the-art mobile experience and makes it easy to manage and deliver content like music, games, videos and other entertainment while adding real-time end user capabilities like voting, mobile marketing, advertising and access to live data. Within this package, MOMA also supports transactional billing, customer care and marketing capabilities.
Malaco will be offering the popular “Do the Ricky Bobby” by BHamp as a ringtone and coming soon will be ringtones by many other well known artists such as the gospel group Bebe and Cece Winans. In addition, Malaco has just signed on Queen Emily from last season’s ‘America’s Got Talent’ and intends to use songs from her upcoming album within this feature as well.
For more information about Malaco Music Group you can visit their website www.malaco.com; their Blog http://malacorecords.blogspot.com and you can also follow them on Twitter by going to http://twitter.com/malaco_music.
About m-Wise
Founded in 2000, m-Wise has rapidly established itself as a leading international provider of enabling technologies for the mobile entertainment and marketing industries, powering market leaders such as Thumbplay, Bertelsmann’s Arvato Mobile and Universal Records. m-Wise is the developer of MOMA platform, the de facto content management and service delivery platform used on or through over 50 mobile networks throughout Europe, North and Latin America, and Asia.
MOMA is an integrated “one stop shop” for mobile operators, wireless ASPs, content providers, and media producers to always deliver end-users with a state-of-the-art mobile experience. MOMA makes it easy not only to manage and deliver content like entertainment, music, games, and video without specific regard to handset compatibility but also adds real-time end user capabilities like voting, mobile marketing, advertising and access to live data. Better yet, MOMA includes transactional billing, customer care, and even marketing capabilities — all built in.
For more information, please visit www.m-wise.com.
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Ringtones.com finally tunes up for US launch
Mobile phone users in the US will now be able to access directly www.Ringtones.com and the over 20,000 ringtones available from music industry stars such as Katy Perry, Coldplay, Flex and J. Holiday. In addition to MP3 ringtones and polyphonic ringtones, subscribers to the store can also choose from a wide selection of graphics and games. The store boasts thousands of pieces of content provided by more than 500 different music publishers and labels as well as media content suppliers.
Mobile Streams CEO, Simon Buckingham said: “Mobile Streams has been retailing mobile content on-portal for more than five years in the US, but the launch of the off-portal www.Ringtones.com site marks the first major effort we have put into launching an off-portal destination in this market. Friendly billing solutions coupled with a growing volume of search queries for mobile content make the timing of this launch appropriate”.
www.Ringtones.com is powered by Mobile Streams’ technology platform, MultiMobi. Designed and built by Mobile Streams, MultiMobi ensures that customers have an uncomplicated shopping experience with advanced features such as: arrival reactivity, storefront personalization, dynamic content generation and one-click purchasing.
“Ringtones.com is our flagship consumer brand and we look forward to welcoming new customers in the key US market,” added Simon Buckingham.
Ringtones.com has already been launched as an off-portal mobile content store in the UK and Argentina, continuing Mobile Streams’ strategy of building an off-portal retailing business to supplement its existing on-portal content retailing operations.
About Mobile Streams
Mobile Streams is a leading mobile content retailer providing managed mobile content services to some of the world’s largest mobile phone network operators including 3, AT&T, Movistar, Optus, SingTel, Telcel, TIM and Vodafone.
The Company also offers mobile internet services directly to consumers through sites powered by its “Ringtones.com” brand.
Mobile Streams operates subsidiaries in the USA, UK, Germany, Argentina, Brazil, Mexico, Chile, Columbia, Venezuela, Australia, Hong Kong and Singapore and has approximately 70 employees.
Source: Mobile Streams
OtterBox introduces the latest innovation in smartphone protection, the new Impact Series™ case for the HP iPAQ Voice Messenger available exclusively in HP’s signature midnight blue.
All OtterBox Impact Series cases provide added protection against bump and shock, but this case incorporates a new element with screen protection to safeguard from scratches.
Utilize the iPAQ Voice Messenger’s voice-command features; take advantage of the enhanced productivity tools of Windows Mobile 6.1; surf the net and answer emails all through the OtterBox case, without compromising the safety of your device.
“The OtterBox Impact Series for the iPAQ Voice Messenger truly offers more than other skin-style cases,” Curt Richardson said, OtterBox CEO. “This case introduces an element to protect the screen, something unmatched by other cases on the market.”
With an innovative OtterBox design, this case features inner coring to dissipate impact away from the device and a clear, self-adhering protective film to cover your screen for ultimate device protection.* Included with the case is an installation card to ensure smooth adhering of the film to the screen and a microfiber cleaning cloth.
Headset jack, silence switch, sync/charge jack, speakers, microphone and camera all remain accessible. Silicone pass through buttons on the sides of the case provide interaction with key guard, voice command and volume buttons to maintain usability while guarding against on-the-go lifestyles.
This new Impact Series case for the iPAQ Voice Messenger allows you to speak your mind and talk for hours while OtterBox gives you the complete protection you need.
Additional Information:
Environmental Protection: * Added protection against bump and shock
Colors: * Midnight blue
Dimensions (Case Only): * 4.6” x 2.178” x 0.754” (116.84mm x 55.32mm x 19.15mm)
Approximate Weight: * 3oz (85g)
About OtterBox:
Founded in 1996, OtterBox is highly respected in the design and production of rugged and semi-rugged cases to safeguard technology and other valuables.
Built upon fundamentals of hard work, creativity and perseverance, OtterBox is the innovator of premier protective solutions for leading global handheld manufacturers, wireless carriers and distributors.
Source: OtterBox
JiWire gets $11 million in funding for mobile audience and ad growth
JiWire, the leading mobile audience media company, has secured $11 million in a round of funding led by Panorama Capital. Panorama was joined by new investor Comcast Interactive Capital and existing investor DFJ Frontier. The investment allows JiWire to build on its momentum by providing marketers with more opportunities to reach the rapidly expanding on-the-go mobile audience.
JiWire was the first company to use wireless Internet access as a medium for advertising and now reaches 20 million unique users per month across 25,000 Wi-Fi hotspots. This network of hotspots offers a new opportunity for marketers to serve ads to people using their laptops and smart phones on the go and reach an affluent, technology-savvy audience in popular locations including airports, hotels, cafes, cruise ships, city centers and even in-flight. As people become more mobile and spend less time with traditional media, new media and technologies that let advertisers engage with a mobile audience, such as digital signage and Wi-Fi networks, are emerging.
“JiWire is the clear leader in monetizing Wi-Fi with digital advertising and has a proven track record of connecting blue chip advertisers with their relevant audiences,” said Chris Albinson, partner at Panorama Capital. “We’re excited about the company’s rapid growth and look forward to the continued accelerating adoption of broadband wireless technologies that will fuel JiWire’s expansion plans. The mobile Web and Wi-Fi are increasingly synonymous, and JiWire is the only company to reach people who are using this as a media on a scale that allows for powerful brand engagement.”
According to In-Stat, in 2008, 387 million new Wi-Fi devices shipped, including 56 million cellular devices and 71 million portable consumer electronic devices. Also in 2008, large U.S. carriers adopted Wi-Fi as a primary way to allow their customers to connect to the mobile web.
“Wi-Fi has grown substantially over the years — both in consumer devices and in hotspots at public locations — and we expect continued growth in the near future,” said Daryl Schoolar, senior analyst with In-Stat. “With increased Wi-Fi penetration in phones despite a weak economy and service providers beginning to incorporate Wi-Fi hotspot connectivity in data plans, it is clear that consumers want and expect to be connected everywhere they go and Wi-Fi is a great solution for this.”
“People expect to have Internet access anywhere and advertisers are looking for new ways to connect with an increasingly mobile audience,” said Kevin McKenzie, founder and chief executive officer of JiWire. “Our network combines out-of-home exposure with the interactivity of online media and the ability to target every impression. We know how and where people connect, giving advertisers new and exciting ways to reach this mobile audience and measure the success of their campaigns.”
Consumers increasingly access the Internet through wireless broadband devices — such as laptops and Wi-Fi enabled phones like the iPhone — from places outside of their home and office. JiWire leverages this growing medium for advertisers while enabling wireless Internet service operators to monetize their networks in new ways.
About JiWire
JiWire is the leading mobile audience media company, delivering advertising across premier locations and devices. JiWire’s breakthrough advertising medium enables marketers to reach an influential mobile demographic at the point-of-connection. JiWire’s portfolio of blue-chip advertisers, combined with its market-proven delivery platform and registry of hotspot locations, enables wireless broadband networks and device manufacturers to leverage advertising as a currency for wireless Internet access. For more information, please visit www.jiwire.com or call (415) 877-4711.
About Panorama Capital
Panorama Capital is a venture capital firm focused on life sciences and technology companies. Panorama Capital was founded in 2005 by: Srinivas Akkaraju M.D., Ph.D.; Christopher J. Albinson; Rodney A. Ferguson, J.D., Ph.D.; Shahan D. Soghikian; and Damion E. Wicker, M.D., along with a core team of investment professionals who worked together for many years. Together, this team has a singular focus: helping entrepreneurs build market-leading companies. Panorama invests in entrepreneurs and teams who share its values: a passion to build great companies; an unyielding focus on people and teamwork; and a commitment to integrity. Panorama’s philosophy is to make that same commitment to the teams it supports, over and above its financial investment, and to take a hands-on, highly collaborative approach to investing, bringing to each portfolio company the team’s extensive operating and investing experience.
About Comcast Interactive Capital
Comcast Interactive Capital (CIC) is a venture capital fund focused on broadband, enterprise and interactive technologies. CIC is affiliated with Comcast Corporation (CMCSA), a diversified global leader in cable, broadband services, telecommunications and entertainment. CIC’s primary goal is to generate superior financial returns from private equity investments in early-stage technology companies. To achieve this goal, CIC works to foster the success of its portfolio companies by bringing to bear the unique resources, experience, and insight of both CIC and the Comcast family of companies.
About DFJ Frontier
DFJ Frontier is a venture capital fund known for early stage investing in a broad range of technology companies throughout the West Coast. DFJ Frontier backs passionate entrepreneurs and provides business assistance, not just capital. The firm typically leads the first round of investment, taking a significant stake in the company and an active role on the Board of Directors. DFJ Frontier is an affiliate of Draper Fisher Jurvetson, and has offices in Sacramento and Santa Barbara, California.
Source: JiWire
Opera brings full web browsing to Ford trucks and vans
Owners of Ford F-150, Super Duty, E-Series and Transit Connect trucks and vans will now be able to access the full Web from the convenience of their vehicles, thanks to Opera and Ford Work Solutions. Opera will be the featured browser on Ford’s industry-first, broadband-capable, in-dash computer.
With this technology, truck and van owners (contractors, farmers, construction workers, business owners, etc.) will be able to use the in-dash Opera browser to access essential information and applications including sales information, contact databases, job-site plans, inventory lists, calendars, e-mail, or even the weather. The in-dash computer, combined with the Opera browser, Bluetooth printing capabilities, and other features transform Ford’s new lineup of trucks and vans into true mobile offices.
“Opera’s vision has always been about giving people access to the full Web anytime, anywhere,” explains Rod Hamlin, Senior Vice President Americas for Opera Software. “No example showcases this better than delivering a fast, feature-rich Web browser to a vehicle. This solution will allow Ford truck and van owners to maintain a virtual work environment with access to all of the important files, information and applications they need on a daily basis. “
Ford Work Solutions is a collection of factory-installed affordable technologies-including “smart” features that provide full Internet connectivity, tool/inventory tracking, remote computer access, fleet management telematics and security to support Ford customers with mobile office and business needs, even on the job site.
The Ford Work Solutions in-dash computer is integrated into the vehicle’s center stack, filling the same space normally occupied by the standard radio. It is equipped with a 6.5-inch, high-resolution touch screen, four gigabytes of memory, a secure digital slot for added memory, a USB port and a wireless keyboard and mouse. A stylus, stored next to the CD slot, is included for use on the touch screen, as well as an available Ford-certified, on-board, Bluetooth-enabled, battery-powered inkjet printer.
All four Ford Work Solutions technologies, including the Opera browser, are available on the new 2009 Ford F-150 XL, STX, XLT trucks; F-Series Super Duty XL, XLT and FX4 trucks; and all 2009 E-Series vans. The 2010 Transit Connect van joins the lineup in mid-2009 and will be available with Ford Work Solutions in-dash offerings.
For more information, visit www.fordworksolutions.com.
To see Opera in action on the in-dash computer, click on the “In-Dash Computer” link and then press “play” on the video (Opera, 1min, 38sec).
About Opera
Opera Software ASA has redefined Web browsing for PCs, mobile phones and other networked devices. Opera’s cross-platform Web browser technology is renowned for its performance, standards compliance and small size, while giving users a faster, safer and more dynamic online experience. Opera Software is headquartered in Oslo, Norway, with offices around the world. The company is listed on the Oslo Stock Exchange under the ticker symbol OPERA.
Source: Opera
Virgin Mobile USA gets Opera Mini mobile browser for the web
Opera Software announced an agreement with Virgin Mobile USA to distribute Opera Mini on several Virgin Mobile USA cell phone handsets. Virgin Mobile USA subsidiary Helio LLC was the first U.S. carrier to sign a deal with Opera Mini in the United States. Partnering with a major carrier such as Virgin Mobile USA gives Opera an opportunity to spread its footprint in the United States.
Opera Mini will be available as a free mobile web surfing application download on select devices for Virgin Mobile USA prepaid customers via the VirginXL download storefront. In the future, Opera Mini will come pre-installed on selected Virgin Mobile USA mobile handsets.
Starting April 14, 2009, the mobile browser service will be available on eight Virgin Mobile USA handsets including the Slash from Samsung, and the Arc, Shuttle and Super Slice.
“This partnership is a great way for Opera to reach Virgin Mobile USA’s large customer base in the United States,” said Opera CEO Jon S. von Tetzchner. “It demonstrates that Virgin Mobile USA recognizes Opera as a valuable service for its customers, who will now be able to enjoy Opera Mini’s speed and amazing feature set while browsing on the go.”
Opera Mini is a lightweight, client-server-based mobile browser that delivers Web pages with lightning speed and has more than 20.5 million users worldwide every month. In the United States, Opera Mini is growing fast with 73 percent year-over-year growth and each user having 222 page views per month on an average, according to Opera’s latest State of the Mobile Web report.
“We are excited to continue growing our relationship with Opera and to give our prepaid customers the choice of using Opera Mini for their browsing needs,” said Doug Britt, Vice President, Mobile Data Services at Virgin Mobile USA. “Increasingly, our customers expect complete Internet browsing from their phone, and Opera Mini delivers the mobile browsing experience our customers demand.”
The Opera Mini mobile browser build for Virgin Mobile USA will support both English and Spanish language support, the first such offering from a U.S. carrier and Opera. The Opera Mini application will be available to Virgin Mobile USA prepaid customers at standard data prices.
About Opera Software
Opera Software ASA has redefined Web browsing for PCs, mobile phones and other networked devices. Opera’s cross-platform Web browser technology is renowned for its performance, standards compliance and small size, while giving users a faster, safer and more dynamic online experience. Opera Software is headquartered in Oslo, Norway, with offices around the world. The company is listed on the Oslo Stock Exchange under the ticker symbol OPERA. Learn more about Opera at http://www.opera.com/.
About Virgin Mobile USA
Virgin Mobile USA, Inc., through its operating company Virgin Mobile USA, L.P., offers millions of customers control, flexibility and choice through Virgin Mobile’s Plans Without Annual Contracts and postpaid offerings through Helio By Virgin Mobile, with national coverage for both powered by the Sprint PCS network.
Virgin Mobile USA is known for its award-winning customer service, with 90% of its own customers reporting satisfaction. Virgin Mobile USA allows customers to earn free minutes in exchange for viewing advertising content online through the innovative Sugar Mama program. Virgin Mobile USA’s full slate of smart, stylish and affordable handsets are available at approximately 40,000 top retailers nationwide and online athttp://www.virginmobileusa.com/, with Top-Up cards available at more than 140,000 locations. Advanced postpaid devices like the Ocean 2 and unlimited All-in voice plans are now also part of Virgin Mobile USA’s diverse offerings.
Source: Opera Mobile Browser
MMA’s 1st cross-carrier best practices with Verizon, AT&T, Sprint and T-Mobile USA
The Mobile Marketing Association (MMA) (www.mmaglobal.com) announced that the four largest U.S. wireless service providers – Verizon Wireless, AT&T, Sprint, and T-Mobile USA – have agreed to incorporate their mobile marketing guidelines within the MMA’s best practices. This industry-first agreement is a milestone toward the continued growth of mobile marketing, a dramatic reduction in the costs of launching mobile marketing campaigns, faster time to market for campaigns and improved consumer satisfaction by improving the consistency and efficiency of mobile marketing campaigns across the four major US wireless service providers.
The agreement underscores the industry’s commitment to work towards standardized marketing practices which will improve consumer satisfaction and understanding of mobile marketing campaigns. In addition to the four largest US wireless service providers, there was substantial help in securing this agreement from the major aggregators, brands and content owners. In specific, VeriSign, Neustar, Limbo, and Thumbplay, all played critical roles in the process.
Under the agreement, the four companies, all MMA members, will incorporate their individual mobile marketing guidelines and codes of conduct – known as “carrier playbooks” – into a unified document to be maintained by the MMA. As a result, the operational efficiencies for the industry is upward of $200 million annually. The MMA will work with each carrier, as well as other industry partners, to craft the unified best practices, which will have five key benefits:
• Promote a consistent consumer experience including standardizing key consumer disclosures
• Enhance efficiencies in running short code programs • Accelerate the time to market for mobile campaigns
• Ensure monitoring programs and audit results are more consistent
• Reduce operational costs across the mobile marketing ecosystem
The MMA’s Consumer Best Practices Committee will review the first draft of the document in early April. The document will be finalized and released to the public by the end of June 2009. “AT&T, Sprint Nextel, T-Mobile USA and Verizon Wireless together serve the vast majority of all U.S. wireless customers,” said MMA president and CEO Mike Wehrs. “By working with the MMA to create an industry-standard set of guidelines, these four carriers are playing a pivotal role in enabling the mobile marketing opportunity for years to come.
The cost reductions of $200 million or more clearly proves beneficial to the entire industry, especially given today’s economic challenges. We definitely see this as a win-win solution for the entire ecosystem.”
“For Verizon Wireless, it all comes down to customer experience. The MMA’s approach will help provide understanding and set expectations, which will lead to improved experience,” said Dave Burmester, Director, Messaging Services, Verizon Wireless “As a leader in mobile marketing solutions, Sprint believes that the MMA best practices are critical for the health of the mobile media ecosystem, starting most importantly, with providing customers with a consistent, user-friendly experience,” said Len Barlik, VP of Wireless and Wireline Services at Sprint Nextel. “The MMA’s unified best practices are an important step in streamlining the processes and reducing barriers and cost to enter the direct-to-consumer market,” said Venetia Espinoza, T-Mobile Director of Mobile Apps and Partner Programs. “These changes are important for the ecosystem but will also foster the development of new and innovative mobile services for consumers.”
About Verizon Wireless Verizon Wireless operates the nation’s most reliable and largest wireless voice and data network, serving more than 80 million customers. Headquartered in Basking Ridge, N.J., with more than 85,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). For more information, visit www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.
About Sprint Nextel Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two wireless networks serving more than 49 million customers at the end of the fourth quarter 2008; industry-leading mobile data services; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. For more information, visit www.sprint.com.
About T-Mobile USA, Inc. Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. operation of Deutsche Telekom AG’s Mobile Communications Business, and a wholly owned subsidiary of T-Mobile International, one of the world’s leading companies in mobile communications. By the end of 2008, 128 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group—32.8 million by T-Mobile USA—all via a common technology platform based on GSM, the world’s most widely used digital wireless standard. T-Mobile’s innovative wireless products and services help empower people to connect to those who matter most. Multiple independent research studies continue to rank T-Mobile among the highest in numerous regions throughout the U.S. in wireless customer care and call quality. For more information, please visit http://www.t-mobile.com. T-Mobile is a federally registered trademark of Deutsche Telekom AG. T-Mobile Sidekick is a registered trademark of T-Mobile USA, Inc.
About the Mobile Marketing Association (MMA) The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe (EUR), Latin America (LATAM), Middle East & Africa (MEA) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.
Domino’s Pizza beams mobile coupons with Air2Web’s mobile services
Air2Web, Inc., a market leader in mobile messaging, announced that they have been selected by Domino’s Pizza (NYSE: DPZ), the recognized world leader in pizza delivery, to be the sole mobile services provider for Domino’s new mobile coupon campaign management platform, which will serve its franchises across the country.
“Mobile coupons provide Domino’s Pizza with the ability to target prospective consumers who are most likely to respond to an offer,” said Curtis Rapp, vice president of sales and marketing for Air2Web. “Mobile coupon campaigns have been shown to drive retail traffic and increase sales.”
Domino’s sends coupon codes to opted-in consumers via text message. Customers can use the coupons when they place orders online in English and Spanish by visiting www.dominos.com or from a Web-enabled cell phone by visiting mobile.dominos.com. Last year Domino’s more than tripled their number of opted-in consumers, and continues to invest significantly in growing their mobile consumer base. In 2009 they plan to further expand their mobile coupon campaign efforts and will continue to enhance the consumer ordering experience at mobile.dominos.com by adding new ordering features, additional coupons, new products and an improved user interface.
A new report from Jupiter Research states that 30 percent of consumers would like to receive mobile coupons. Redemption rates for mobile coupons range from 5 percent to 15 percent, which is much higher than typical print coupon rates of 1 percent or less. Consumers must opt-in in order to participate in mobile coupon programs, accounting for higher redemption rates.
Paper coupon usage has declined 40 percent in the last few years due to lack of immediacy and the manual effort of clipping, according to the Food Marketing Institute.
Real-time offers, geographic targeting, personalization, time-of-day redemption tracking, and a lower cost of delivery make mobile a more compelling solution than traditional paper coupons.
“We’re extremely satisfied with the results we are seeing with our text campaigns, as well as the overall growth of our mobile-ordering customer base,” said Rob Weisberg, vice president of multimedia marketing for Domino’s Pizza. “We will continue to invest in systems and technologies that will allow us to build and maintain relationships with this highly valuable segment of our customers.”
Air2Web developed a customized promotional program for Domino’s through their DirectTEXT/Info Center platform. The specific promotions developed for Domino’s are direct response in nature, providing transactional integrity, predictable, reliable throughput and comprehensive reporting.
About Air2Web, Inc.
Launched in 1999, Air2Web helps the world’s biggest and best companies harness the power of mobile to connect with their customers. Over the past 10 years, Air2Web has launched thousands of mobile marketing campaigns and integrated mobile technology into strategic business applications for customer care. Air2Web offers companies the tools and technology to promote products and brands, improve the efficiency of customer service and enable mobile transactions, anytime, anywhere. Air2Web is the trusted mobile resource for some of the largest, most influential brands in the world, including AT&T, Procter & Gamble, WeatherChannel, Starbucks, UPS and many more. For more information on Air2Web, visit www.air2web.com.
About Domino’s Pizza®
Founded in 1960, Domino’s Pizza is the recognized world leader in pizza delivery. Domino’s is listed on the NYSE under the symbol “DPZ.” Through its primarily locally-owned and operated franchised system, Domino’s operates a network of 8,773 franchised and Company-owned stores in the United States and 60 international markets. The Domino’s Pizza® brand, named a Megabrand by Advertising Age magazine, had global retail sales of over $5.5 billion in 2008, comprised of nearly $3.1 billion domestically and over $2.4 billion internationally. Domino’s Pizza was named “Chain of the Year” by Pizza Today magazine, the leading publication of the pizza industry. Customers can place orders online in English and Spanish by visiting www.dominos.com or from a Web-enabled cell phone by visiting mobile.dominos.com. More information on the Company, in English and Spanish, can be found on the Web at www.dominosbiz.com.
Source: Air2Web
mSpot giving away ringtones for free
That moment 12 seconds into “I Kissed a Girl” when Katy Perry sings about the moment she “got so brave;” or 1:30 into “Heartless” when Kanye raps to his lover, “How could you be so Dr. Evil?” These might be your favorite parts of the songs, but how can you get them as your ringtones? Today it just got a whole lot easier. Mobile music and entertainment company mSpot introduces mSpot.com, the mobile music site that lets users personalize their phones by turning their favorite part of any song, up to 30 seconds long, into a ringtone.
How does it work? Users pick a song from mSpot’s catalog of over 400,000 titles, and use the site’s simple editing tool to drag the start and end points to capture up to 30 seconds of their favorite part, even adding an optional fade in and out feature at each end if they like. Once the highlighted piece is finalized and previewed, users save and download the cut as a ringtone for $2.99 a pop. Takes about one minute, start to finish, and users don’t need to download software or subscribe to a service.
mSpot.com offers over 400,000 song titles to choose from, making it one of the largest ringtone collections in North America and about ten times the catalog size of most other legal ringtone services that deliver RIAA-safe ringtones. Songs include both popular and indie titles from music labels EMI, Universal Music, Warner Music, Sony Music, Ingrooves and IRIS. Artist-approved and customer-trusted, mSpot.com also features lyrics, artist bios, recommendations, and more for music fans.
“We know people want more selection than the pre-set ringtones already offered by carriers and artists,” said mSpot CEO Daren Tsui. “mSpot’s new editing tool means music fans now have an infinite number of ringtone possibilities to choose from to make their phones more personalized than ever before.”
The service is currently accessible to AT&T, Sprint and T-Mobile customers, and will soon be available to customers from other major carriers.
To celebrate the launch of mSpot.com, mSpot is giving away ringtones while supplies last. Users can visit www.mspot.com and click on the “GIVEAWAY” tab to get their complimentary custom ringtones.
About mSpot
mSpot is an innovative mobile music and entertainment company, offering North American carriers music, radio, video and custom ringtone products for their mobile customers through products like mSpot Radio, mSpot Movies, Music Sync and Make-UR-Tones.
Headquartered in Palo Alto, mSpot helps consumers access music, custom ringtones, live radio and videos from major music labels in the music industry, movie studios and top brands including ABC, ClearChannel, Fox Sports, Sony Music Entertainment, Paramount Pictures, Warner Brothers, Universal Music Group and Disney. In the U.S., mSpot entertainment services are available through Alltel, AT&T, Boost, Metro PCS, nTelos, Sprint, U.S. Cellular and Verizon; in Canada through Bell Mobility and TELUS. mSpot has completed over 500 ports to mobile phones supported across 10 North American carriers and in 2008 saw its subscriber base increase to over four million customers - a remarkable 260% jump since 2007. mSpot.com is the company’s first major direct to consumer initiative.
Source: mSpot.com
Skuku and TriaGnoSys to provide roaming-free, inflight GSM calls on commercial airlines
Skuku, an international communications company specializing in network based telephony solutions, announced that it has formed a partnership with the German company TriaGronoSys to provide the next generation of inflight GSM services for airline passengers, allowing them to avoid costly roaming charges while placing phone calls aboard commercial airlines.
By taking advantage of existing technology, including in-seat screens, seat-back phones and Internet connectivity, the new service will allow airlines to offer roaming-free voice and SMS functions to their passengers and will not require the installation of any onboard GSM equipment. The technology will be on display at the Aircraft Interiors Expo in Hamburg from March 31-April 2 at TriaGnoSys’ booth, number 6C1.
“The TriaGnoSys/Skuku service will allow airlines, as well as business jet owners and operators, to exploit the technology they already have on their aircraft in order to provide an additional passenger service,” said Axel Jahn, Managing Director of TriaGnoSys. “The installation process is a simple software upgrade, bypassing the need for the expensive and time-consuming fitting of hardware. In addition, Skuku’s technology can easily be integrated into current generation IP-enabled IFE systems.”
Skuku’s technology uses SIM card data in ground-based GSM servers to provide roaming-free services for voice and instant messaging. TriaGnoSys, experts in aeronautical communication, has developed the software to enable Skuku to be used on aircraft.
“From the success of current inflight GSM services, it is clear that passengers want access to SMSs and voice calls during flights,” added Jahn. “This is a highly efficient way of providing that service.”
To use the service, passengers simply insert their own SIM card into a SIM card reader. On aircraft with Internet connectivity, passengers can send and receive SMS messages using the IFE screen, while softphones can be used for voice calls. Seat-back phones can also be used to place and receive voice calls, in addition to Inmarsat and Iridium satellite phones.
“From the passengers’ perspective, using the Skuku/TriaGnoSys service is very similar to current inflight mobile phone services,” said Colin Blou, VP of Sales and Marketing at Skuku. “Passengers can continue to use their mobile number and contacts list, and they are billed through their normal bills at national rates, without having to pay costly roaming charges.”
Source: Skuku
