NAVITEL offering a major discounts on mobile GPS apps for a limited time
NAVITEL offering a major discounts on mobile GPS apps for a limited time. From Feb 12 through the 25th get up to 50% off on mobile GPS software from the Apple Store, Google Play and their website.
Verve Mobile adds new leadership to grow sales ops and creative development
Verve Mobile adds two key senior management appointments to its leadership team. Anna Hougart will serve as vice president of revenue operations and Walter Geer joins the company as vice president and creative director. Hailing from Viggle and Pointroll, respectively, they will infuse growth and scale to existing and new services.
Mobile video use booms as programmatic matures
Mobile video and private marketplace use increases in 1H 2015 as programmatic matures. Private marketplaces account for more than 40% of business for Spotxchange as use of programmatic becomes more sophisticated. “We are witnessing a stunning revolution in mobile video” says Mike Shehan, CEO of SpotXchange. Publishers begin to use programmatic to execute direct sold deals for holistic yield visibility. Global expansion sees three international offices open and 28% global headcount growth for SpotXchange.
Univision launches Univision Creator Network for influencers, consumers, and with expanded content
Univision Creator Network – a network of high-performing and high-potential content creators from platforms such as YouTube and Vine with more than an estimated 118 million video views per month for those networks of the content creators signed to date.
Snapchat will create Live Stories for major Univision events
Snapchat Live Stories allow Snapchatters at the same event to contribute their unique perspectives through photo and video Snaps to one collective Story. Snapchat curates each Live Story, aiming to capture how participants are experiencing the event from all angles. Each Live Story is several minutes in length and available for Snapchatters to view for 24 hours.
Newertech wireless numeric aluminum keypad wins TechnologyX Gold Seal of Approval award
TechnologyX calls NewerTech’s numeric Keypad “Functionality at its Finest.” The numeric keypad is manufactured for bluetooth enabled Macs, Tablets & Smartphones serves as an ultimate companion to Apple wireless keyboard. It attaches with an included bracket, doesn’t require any tools and easily pairs through Bluetooth connectivity.
Burg and Walmart launch 1st smartwatch that’s a phone
The $199 “Dick Tracy”-LIKE Burg 12 smartwarch works as a standalone phone and pairs with all iPhones & Android smartphones. The smartwatch was created by Hermen van den Burg, world-renowned lifestyle designer to Ikea and Target. The Burg 12 also features interchangeable bezels & straps, cutting-edge design & function. It also includes free SIM card with $25 worth of Free Calls and is available in black and purple.
Mobile automation platform Appboy nabs $15 million in Series B funding
Appboy empowers marketers to manage the customer life cycle beyond the download. The intuitive marketing automation platform enables mobile apps to build and increase engagement with their user base through rich segmentation, multi-channel messaging and multivariate testing.