Mobile Mage - News regarding mobile businesses, video, products, marketing, mobile search, technology and much more.

The web on your phone with Skyfire

Posted by Cezanne Huq

The only mobile browser to support all Web 2.0 technologies including full Flash, Ajax,
Quicktime and more, Skyfire has been bringing the full PC Web to US users on the go
since launching in February of 2008. Now with Skyfire, Canadians will be able to access
the exact same Web that they usually see from a desktop right on their Windows Mobile
or Symbian S60 Smartphones.

With Skyfire, Canadians can fully experience some of the country’s most popular sites,
like CBC, (www.cbc.ca), Facebook (www.facebook.com), NHL (www.nhl.com) or even
YouTube (www.ca.youtube.com).

“Skyfire users love being able to browse media rich sites like MySpace, Facebook,
YouTube, and ESPN,” said CMO Adam Sexton, “Our users prove that with Skyfire,
mobile web browsing is very similar to PC Web browsing. We are pleased to bring
Skyfire to Canada so that users there can use their mobile phones to visit sites that take
full advantage of everything Web 2.0 has to offer.”

About Skyfire
Skyfire is the creator of the Skyfire mobile browser, which extends the PC Web to
mobile phones so users can experience the mobile Web exactly like they do on their
PCs. The company was founded in 2006 by Nitin Bhandari and Erik Swenson, who
serve as CEO and CTO, respectively. Skyfire is backed by Lightspeed Venture
Partners, Trinity Ventures and Matrix Partners.

Skyfire is currently in open beta on the Symbian S60 and Windows Mobile platforms
and available as a free download at Skyfire

Free phone calls on the iPod touch!

Posted by Cezanne Huq

They say the best form of disruption comes from within. Truphone enables iPod touch to, well, essentially compete with an iPhone. Could this be an iPhone competitor?

Well, regardless, I’m interested and I’m sure lots of folks will be since it comes just in time to allow iPod touch owners to save precious cash when making those calls to friends and family during the holidays.

Once installed, and with the addition of microphone adaptor (Truphone microphone adaptor available soon)*, an iPod touch owner can make free calls - no matter where any are in the world - to other iPod touch owners, to customers of Truphone’s Internet telephony service, and to users of the Google Talk™ instant messaging service.

Truphone for iPod touch will become a one-stop-shop social hub with the following features coming soon:

  • Making and receiving calls to and from landlines (PSTN) at low cost (simply set yourself up with a Truphone account)
  • Instant messaging to Skype and MSN (free)
  • Calling to Skype users (free)
  • Calling to MSN users (free)
  • Check and set facilities for Twitter (free)
  • Check and set facilities for Facebook (free)

Folks can download the Truphone for iPod touch from Apple’s App Store in exactly the same way as any other iPod touch application.

The software uses the iPod touch’s Wi-Fi connection to carry calls over the internet to its destination. There is no monthly line rental, no subscription or other hidden charges.

*Microphone adaptor accessory currently available at the Apple Store.

Twistbox Entertainment reach 75 million mobile game plays

Posted by Cezanne Huq

The games can be found on major mobile operators in the US and Europe with prizes from leading retailers including Amazon, Starbucks, Best Buy and Apple, among others. New play-for-cash services will be launched on specific operators in Europe starting in January 2009. Subscribers have the ability to select from daily and weekly head-to-head, high-score and tell-a-friend tournaments. In addition, subscribers can win prizes through monthly mega-raffles and loyalty programs.

“This is truly the first cross-carrier skill-based community mobile game service that has been launched on a broad scale,” stated Twistbox CEO, Ian Aaron. “By extending the shelf-life of existing titles, converting a one-time download business into a recurring subscription model and by providing exciting prizes that are in reach for the casual gamer, we have created a compelling value proposition for all players in the mobile ecosystem. In addition, we are in development to leverage our platform, technology and pending patents to deliver a consistent play-for-prizes experience across all three screens.”

The Company’s play-for-prizes service operates on a revenue share basis with mobile operators and publishers. Twistbox has a pipeline of new mobile operators and publishers being launched for the holiday season and throughout 2009. The Company has begun to port all play-for-prizes games to an array of smart phones and platforms including Apple’s (APPL) iPhone and Google’s (GOOG) Android. With a growing base of more than 7 million monthly targeted game impressions, Twistbox is expanding its prizing portfolio to include sponsorship programs.

About Twistbox Entertainment, Inc.:
Twistbox is a leading global producer and publisher of mobile entertainment. Twistbox has exclusive licenses with industry-leading brands, direct distribution with more than 120 wireless operators in over 45 countries and provides an extensive portfolio of award-winning games, WAP sites and mobile TV channels.

About Mandalay Media, Inc.:
Managed by leading media and technology industry executives, the Company’s mission is to build a unique combination of new media distribution and content companies through acquisitions with domestic and foreign businesses with strong management teams and historical financial performance.

Source: Mandalay Media Inc.

Apptera pulls in an additional $10.5M in venture capital

Posted by Cezanne Huq

Apptera, the voice in mobile advertising announced that it closed a new $10.5 million round of financing. The investment was led by existing investors Lightspeed Venture Partners, Alloy Ventures, and Walden International. In addition, the company announced that former Yahoo! senior executive David Karnstedt has joined its board of directors.

The new investment will be used to fuel growth of the company’s voice and visual mobile advertising network. Apptera’s flagship MobileAd Xchange enables marketers to cost effectively reach the valuable “mobile trend-spreader” demographic and helps publishers significantly reduce costs by monetizing their phone channel while enhancing the customer experience with contextually relevant messages. Apptera has partnered with many large publishers like AT&T and AOL, and its robust technology platform is serving millions of ads a month, growing at a triple-digit rate.

David Karnstedt has been a leader in digital media and online advertising for more than a decade. Karnstedt was on the executive teams of early startups such as Wired Digital, Alta Vista and Overture, which helped define the online advertising and search marketplace. Most recently, he has led Yahoo’s world renowned sales force, and helped build an impressive network of partnerships with major brands and direct response advertisers. Karnstedt also co-founded the first advertising industry committee focused on the merging importance of search and advertising and has served on the board of directors for the Interactive Advertising Bureau (IAB) as well as the Ad Council.

“Apptera is a very dynamic and innovative company in the fast-growing mobile advertising sector,” said Carl Showalter, board member. “Apptera’s solutions are especially valuable to publishers and advertisers in today’s tough economic climate as they help publishers significantly offset costs and generate new revenue streams while enabling marketers to more cost-effectively reach their target consumers. We are also very excited to welcome David Karnstedt to the board. David’s breadth of experience and strong track record of success building new direct response and branded advertising networks will be a valuable catalyst for Apptera’s continued growth.”

According to Henry Vogel, Apptera’s president and CEO, “This latest financing and our new partners will help fuel our continued expansion. I am also excited to work again with David. David’s perspective and relationships will be especially valuable to help us reach the next level.”
Karnstedt correlates Apptera’s potential to a previous employer, Overture, the first company to place highly relevant advertising on search result pages. Advertising triggered from Internet searches is a $10 billion business annually. “Apptera has a similar opportunity to provide targeted, relevant ads into billions of calls and mobile devices that represent a tremendous opportunity to connect with consumers,” he said.

About Apptera

Apptera powers the world’s leading voice and visual mobile ad network, generating revenue for leading players in the entertainment, communications, social media, financial services, retail and other industries. Apptera’s award winning MobileAd Xchange delivers relevant voice advertisements in-call as well as follow-on visual components, such as SMS messages and MMS coupons. Members of the Mobile Ad Xchange and customers of Apptera’s technology include AT&T’s 1-800-YellowPages, AOL’s Moviefone, MovieTickets.com, Bank of America’s ATM locator, SaveMart supermarkets, MLB.com, RadioShack, GSI Commerce, SayNow’s social music service and many others. Privately funded by leading venture capital firms including Lightspeed Venture Partners, Alloy Ventures and Walden International, Apptera has a presence in San Bruno, CA, Hollywood, and New York City. For additional information, visit www.apptera.com.

Apptera, the Apptera logo, Apptera MobileAd Manager and Apptera MobileAd Xchange are registered trademarks, service marks or trademarks in the United States and/or in other countries. All other company names, product names, brands, or trademarks mentioned in this document are the property of their respective owners.

Vodafone launches Voice SMS for subscribers

Posted by Cezanne Huq

Vodafone Essar, one of India’s leading cellular service providers, today launched Voice SMS service in 16 circles across India. With the launch of this service, any Vodafone customer can send a Voice SMS message to a mobile subscriber, anywhere in India, for a fixed price of 75 paise (approximately USD 0.01) per minute. The Voice SMS service is available to both prepaid and postpaid subscribers.

Vodafone Essar has brought the service to market using the Voice SMS solution from Kirusa, the world’s leading vendor of Voice SMS and a leading developer of mobile value-added services.

Fun and easy to use, this new service enables Vodafone subscribers to send Voice SMS messages to each other in their own voice, rather than by typing. Voice SMS is an enhanced mode of communication enriched with the sender’s voice, language and emotions, and offers complete flexibility in retrievals.

Vodafone’s Voice SMS service does not require any special handsets, or handset settings, for using this service. To send a message, a Vodafone subscriber simply dials * and the mobile number of the person to whom he wishes to send the message to, speaks for 30 seconds and disconnects. If the recipient is a Vodafone subscriber, he will receive a text SMS notification and can dial *0* to hear the Voice SMS. Old Voice SMS can be retrieved by dialing *1*. He also has the option of replying, forwarding, saving or deleting the Voice SMS messages. Subscribers who are not on Vodafone network will get a text SMS notification with an embedded DirectListen™ number which, when dialed, takes them to the message directly. The message recipient can select to reply after listening to the Voice SMS.

Vodafone subscribers will pay 75 paise per minute (approximately USD 0.01) to send a Voice SMS. Listening to the Voice SMS for the first time is free of charge. Subsequent retrieval of a Voice SMS is charged at 75 paise per minute. Replying to and forwarding a Voice SMS will also be charged at 75 paise.

Commenting on the launch, Harit Nagpal, Director Marketing and New Business at Vodafone Essar says, “We are delighted that our subscribers will now have another option of reaching out to their friends, family and business associates.”

Kirusa has deployed its Voice SMS application, integrated with HP Opencall Media Platform, in the Vodafone network across India.

Speaking on the occasion of the launch, Erwan Menard, Vice President and General Manager of Communications and Media Solutions at HP, commented, “Vodafone Essar is building customer loyalty with this highly innovative service enabled by Kirusa and HP.” He added, “The HP OpenCall Media Platform and Kirusa’s Voice SMS solution create a powerful combination that will help Vodafone deliver a rich communications experience for its millions of wireless customers.”

“We are excited to work with Vodafone to bring Voice SMS to its subscribers across India. I am sure that with Vodafone entering this market, both the usage and subscriber awareness will accelerate, leading to increased ARPU and incremental revenues,” says Taranjit Singh Batra, VP Sales of Kirusa.

The adoption of the Voice SMS service by Indian carriers and consumers is allowing Voice SMS to enter a mass adoption phase like text SMS.
About Vodafone Essar

Vodafone Essar in India is a subsidiary of Vodafone Group Plc and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. Vodafone Essar now has operations in 21 circles with over 56.70 million customers*.

Over the years, Vodafone Essar, under the Hutch brand, has been named the ‘Most Respected Telecom Company’, the ‘Best Mobile Service in the country’ and the ‘Most Creative and Most Effective Advertiser of the Year’.

Vodafone is the world’s leading international mobile communications company. It now has operations in 25 countries across 5 continents and 40 partner networks with over 269 million customers worldwide. Vodafone has partnered with the Essar Group as its principal joint venture partner for the Indian market.

Essar Global Limited (EGL) is a diversified business group spanning the manufacturing and services sectors of Steel, Energy, Power, Communications, Shipping & Logistics, and Projects. The group has operations and investments in India, Canada, USA, Africa, the Middle East, the Caribbean and South East Asia and employs 30,000 people worldwide.

* Figures from Cellular Operators Association of India, October 31, 2008

About Kirusa
Kirusa is the world’s leading vendor of Voice SMS and a leading developer of mobile value added services. Kirusa’s solutions include the hugely successful KV.SMS™, the world’s most advanced “Voice SMS” solution that has been selected by more than twenty five carriers around the world. The Voice SMS solution allows mobile subscribers to send and reply to SMS messages with voice. Kirusa’s solution works on all handsets and on all networks, and offers the industry’s most intuitive user interface, with features such as Direct Listen™ for direct access and reply to messages, Speed Codes™ for quickly sending messages, group messaging, mobile number portability, background music, interconnection, international Voice SMS. KV.SMS can be deployed in a matter of weeks, and its rapid user adoption has led to explosive revenue growth for Kirusa’s customers. Kirusa offers an exchange service for interconnection of Voice SMS messages between carriers, and is pioneering a suite of applications that touch mobile users through voice. Kirusa has partnered with Qualcomm to deliver a Brew client for sending and receiving Voice SMS messages. Kirusa solutions are built on Kirusa’s patented and patent pending technology and its highly reliable and scalable multimodal platform. The platform enables subscribers to cost effectively deploy additional revenue-generating services such as messaging, search, information, and entertainment applications. Kirusa’s solutions are used by mobile subscribers millions of times every day. Kirusa has been recognized as one of top 100 technology companies by Silicon India, and one of top 25 emerging technology companies by Smart Techie magazine. Headquartered in New Jersey and led by an experienced team of wireless telecom executives and technologists, Kirusa has sales offices in three continents, with research and development facilities in New Delhi and in Bangalore, India. ‘Kirusa Voice SMS,’ ‘Direct Listen ’and ‘Speed Codes’ are trademarks of Kirusa, Inc.

Source: Kirusa

Vringo™ and Comedy Time deliver stand-up comedy video ringtones

Posted by Cezanne Huq

VringoTM, the leader in visual ringtone sharing, is working with mobile content pioneer Comedy Time to bring a new format to the world of stand-up comedy: the video ringtone. Through the partnership, Vringo users will have free access to a collection of bite-sized stand-up performances.

“In establishing the video ringtones category, Vringo is helping to redefine expectations for how we consume video content,” said Vringo General Manager and Senior VP–Content & Community Andrew Perlman. “As one of the first exclusively mobile content networks, Comedy Time has shared a similar vision, which makes our partnership with them truly exciting.”

Founded by entertainment industry veterans David Goldman and Michael Goldman, Comedy Time is the global market leader in original comedy content created specifically for wireless handsets. In the U.S., Comedy Time reaches more than 3,500,000 subscribers through distributors like Sprint, VCAST, Cingular, MobiTV, Alltel and U.S. Wireless. Through its partnership with Vringo, Comedy Time has added a collection of stand-up comedy-focused video ringtones to Vringo’s extensive catalog of free content.

Vringo lets users set their own visual or video ringtone and choose the video, avatar, slide show or picture they want their friends to see when they call. Users can choose content from a variety of sources to create their “ Vringos,” including Vringo’s own large collection of premium content licensed from TV, video and music clips. They can create content themselves using their phone’s camera. Or they can import content from Vringo partner sites, such as those announced today, or from other Vringo partners, including Turner Broadcasting System, Saturday Night Live and Agence France Presse. In fact, content can be imported from almost anywhere on the Web.

Users can join for free to download and begin sharing rich media clips with friends. Vringos can be shared with any subscriber in the Vringo community with a compatible wireless phone. Vringo operates on the largest global mobile platforms (Symbian, Windows Mobile and Java), as well as some Palm devices.

Source: Vringo

Envivio secures $25 million

Posted by Cezanne Huq

Envivio, the leading provider of IP video convergence encoding solutions from mobile to HD, today announced it has closed $25 million in new venture capital funding. This significant investment follows a period of exceptional growth at Envivio, averaging above 55% annually for the past five years, driven by major customer deployments for contribution and distribution applications in the Mobile TV, Internet TV and IPTV markets. Envivio has also completed the expansion of its senior management team with the appointments of John McAdoo as Chief Financial Officer and Richard Stanfield as Chief Operating Officer.

Envivio CEO Julien Signes said, “Envivio has firmly established itself as a leading provider of video convergence solutions, enabling operators to send the highest quality video to any device whether it is a cell phone, a TV or a computer. Envivio has created a fundamentally different solution to this challenge and this latest funding both validates our approach and recognizes the massive opportunity in IP-based television service delivery. This funding, taken in combination with our newly completed world-class management team, puts Envivio in an excellent position to further its competitive advantage and become a key enabler of the future of media distribution.”

The $25 million in financing is being co-led by private equity firms Harbourvest and Atlantic Bridge, as well as Samsung Ventures. These lead investors are joined by many of the current members of Envivio’s strong investor portfolio which includes Crédit Agricole Private Equity, Crescendo Ventures, Innovacom (France Telecom), Harbinger Venture Management, Intel Capital, NTT Finance, Saints Capital, Sigma Designs and Solidarity Fund QFL. Envivio will use the additional funding to extend its technical leadership in IP video delivery and maintain its rapid growth levels through increased sales and marketing activities worldwide.

Atlantic Bridge Partner Kevin Dillon said, “We are strong believers that the markets for Mobile TV, Internet TV and IPTV are each accelerating rapidly and globally. Major service providers in several key markets are seeking to offer solutions that deliver their content to all 3 screens. Envivio clearly provides the leading platform for content delivery in a variety of formats to multiple devices, combining rapid and cost effective deployment with the best quality in the industry. We are delighted to join our co-investors in supporting the great executive team at Envivio as it leads the industry with the most flexible and robust IP video solutions.”

Samsung Ventures Investment Manager Michael Jeon said, “The video delivery landscape is changing before our eyes, with consumers demanding services that accommodate their dynamic lifestyles. Operators need technical innovators like Envivio to help them make the most of this opportunity. Envivio’s solutions resonate with operators and are proving themselves in the field in some of the most advanced Three Screens deployments around the world.”

Expansion of its leadership team has been a top priority for Envivio to further support the growth that has made it a major global player in the video delivery space. This year the Envivio senior executive team has been joined by:

* CFO John McAdoo - brings over 20 years of financial management experience to his recent appointment as CFO at Envivio. Prior to joining Envivio, John spent 8 years at ARM Holdings plc. in a number of roles including Group Financial Controller and VP Finance & Administration.
* COO Richard Stanfield - brings over 20 years of sales, marketing and field operations experience with five successful back to back technology start-up companies in the communications and digital media sectors.

The latest additions to the Envivio board include:

* Kevin Dillon - partner with private equity firm Atlantic Bridge, has 23 years of operating experience in the technology sector, including a total of 18 years operational experience in Paris, London and Dublin, five years in Silicon Valley, and a total of 13 years as an executive in the software industry. Kevin served as Vice President, Microsoft EMEA, holding several senior positions at Microsoft from 1991 to 2004, and was a founding General Partner of Atlantic Bridge, the most experienced European Middle Market Technology Investment Team, actively managing over €480m of assets.
* Gianluca Rattazzi (Chairman) – a successful entrepreneur who has steered four companies from inception through public offering. He is President and CEO of MaxiScale, Inc., a private software development company.
* Leonardo Chiariglione – a leading figure in the development of today’s digital media world, he founded and chairs the Motion Picture Expert Group (MPEG), the group that defined the standards upon which digital video and audio are distributed.

Envivio solutions are used by over 200 fixed and mobile networks operators to deliver live media services to the TVs, PCs and mobile phones of millions of consumers around the world. Its avant-garde approach to video compression is based around a high-availability hardware platform with an embedded software encoding core. Fundamentally different from the approach currently used by other vendors, the Envivio solution delivers unparalleled flexibility and upgradability, allowing Envivio to offer the first and only video convergence solution capable of delivering Mobile TV, Internet TV and IPTV services using a single Three Screens encoder.

Envivio is currently demonstrating its encoding solution for the Three Screens at IBC 2008 in Amsterdam from September 12-16, 2008. Visit the Envivio booth 5.A19 during IBC or our website at www.envivio.com

About Envivio Inc.
Envivio Inc. is the leading technology provider of IP video convergence encoding solutions for telcos and broadcasters. Envivio is the only company to offer convergence solutions supporting the “Three Screens” of consumer video – TVs, PCs and mobile phones – making IP video a reality over any type of network and to any multimedia device from mobile to HD. Envivio solutions deliver industry leading AVC (H.264), AVS, and Windows Media Video (VC-1) compressed video quality at the lowest bit rate for mobile TV, Internet TV, IPTV, and broadcast applications. Service providers worldwide use Envivio solutions to reduce their operational costs while offering subscribers the most compelling and highest quality video services anytime and anywhere. Visit www.envivio.com for more information.

Envivio is a registered trademark of Envivio Inc. All trademarks used herein, whether recognized or not, are the properties of their respective companies.

Source: Envivio

Mobile video from TipMotion - Avot Media

Posted by Cezanne Huq

TipMotion is a real-time transcoding and streaming technology that produces instant, full screen mobile video - while cutting server processing by up to 90% and reducing network data load by half. It serves more handsets than any other competing technology - and it is ready for market now.

Avot Media started with a clear goal. “Mobile video stinks. We can do it better.” Their solution, about to be unveiled, was tested on over 6,000 handsets (chosen at random). It ran error-free on over 75% of these devices. Avot Media is an innovator in intelligent search, near real-time streaming and personalization of video delivery to web-enabled mobile devices. Avot mV allows users to play any web video on any web-enabled mobile device in near real-time with a high-quality image.

Furthermore, TipMotion supports over 200 handset platforms today and is growing rapidly.

It is easy-to-use: Using TipMotion is as easy as clicking on a TEXT message. Users get a SMS message, click the link, and the video stream is transcoded on the fly for their handset. It’s that simple.

You can actually try it if you have a video-capable phone with a data package, simply text “BMW” to 95495. If your phone does not support streaming (MS Mobile, Blackberry), it will revert to download automatically.

This patented technology has the ability to bring mobile video (finally) into mainstream use.

Vringo’s video ringtone channels in time for Presidential Election

Posted by Cezanne Huq

Vringo, the leader in video ringtones, today announced a breakthrough in the delivery of mobile personalization: Vringo Channels, the world’s first video ringtone channel service. Launching with specially themed Obama- and McCain-video ringtone channels, Vringo Channels transform the static ringtone into a dynamic experience. Mobile users can personalize their phones by subscribing to a feed of video ringtones updated on either a daily or weekly basis.

Vringo Channels make the process of finding and swapping out personalized video ringtones extremely simple. Traditionally, mobile phone users had to select, download and install clips every time they wanted to change their video ringtones. With Vringo Channels, users subscribe to themed channels and receive fresh and exciting new content automatically.

“Video ringtones are a cool way to personalize your phone,” said Jon Medved, founder and CEO of Vringo, “but it’s much cooler to get new Vringos daily without having to work at it, especially if you’re a political junkie like me who loves to see the greatest show on earth—the U.S. presidential election—up close on your mobile phone.”

The first Vringo Channels launch this month, including those for Obama and McCain, giving fans of each candidate the ultimate badge of support: access to a daily updated roster of free video ringtones pulled from the latest news, commercials, events, speeches and choice campaign moments. When a user subscribes to one of these free channels, every call he or she receives becomes an opportunity to campaign for his or her favorite candidate.

Vringo has introduced an initial group of four free Vringo channels: Obama and McCain, as well as special Chill and Animation channels.

“While Vringo is happy to feed the political hunger of consumers, we also have the antidote: the Chill channel will help you recover your sanity in these crazy days, and our Animation channel will bring a smile to your face even if your candidate is losing,” said Vringo Senior VP–Content and Community Andrew Perlman.

These four Vringo channels are just the first blast of this innovative service that allows mobile phone users to receive a new video ringtone either weekly or everyday, for free.

Perlman pointed out that “Vringo will be launching dozens of new channels over the next few months, and we will soon allow users to create their own Vringo channels.”

The channels are offered free on a global basis and available on data-capable mobile phones. Users must provide their mobile numbers to download the Vringo application or video ringtones directly to their mobile devices. Standard carrier data charges apply.

Vringo Channels are available for free to consumers worldwide at www.vringo.com/channels. To visit a specific channel, click on the following:

Obama channel: www.obama.vringo.com.
McCain channel: www.mccain.vringo.com.
Chill channel: www.chill.vringo.com.
Animation channel: www.animation.vringo.com.

A video demo of Vringo Channels is available on YouTube: http://www.youtube.com/watch?v=_U3vgCCn–w.

About Vringo
Vringo is making mobile Personalization 2.0 a reality by enabling users to experience rich media ringtones on a wide variety of mobile devices and for the first time to share that media with others within a community. Vringo is backed by Warburg Pincus and by private investors.

Myxer users now have entire Sunset Records catalog as ringtones

Posted by Cezanne Huq

The entire digital catalog of recorded music will be available through Myxer as ringtones, wallpaper for cell phones and as play back tunes. Myxer, a distributor of ad-supported mobile content, has added over 500 copyrights to over 1 million new real ringtones to its mobile content library. Myxer has already converted the tracks from The Sunset catalog, the leading independent label songs into premium ringtones, which is now available to Myxer’s community of over 11 million users. The songs are also available through links set up on all of the artist pages at all of the Sunset Records Label Group web sites.

About Sunset Label Group Distribution Company
Sunset a privately owned Don Lichterman Company. Sunset Records is one of the leading independent record labels and entertainment companies in the world. The Sunset Group of Entertainment Companies, and its global operation, acquire, develop, and distribute major music recording artists, home visual entertainment products, online-digital entertainment technologies and music and filmed entertainment worldwide. Sunset’s four major divisions are the Sunset Distributed Label Group, the Sunset Strategic Marketing and Licensing Division, the Radio Sunset Network and the Sunset Filmed Entertainment Division.

Source: Myxer