Mobile paid search spend up significantly
Big brands are continuing to invest in Facebook advertising and focusing on fan acquisition. Spend in social media advertising is now additive to existing budgets rather than subtracting from other digital media channels, demonstrating the growing investment in the medium. Brands continued to acquire Facebook fans at 9% per month. Facebook spend share reached 2.7% of biddable online advertising spend in Q4 2011 and is expected to increase fan base by 2x by the end of 2012. Search spend increased...
ID8 Mobile acquired by AAC Technologies
ID8 Mobile, a leading innovator in premium accessories for smart phones and mobile devices, is now a division of AAC Technologies (HKEx: 2018), the world’s largest supplier of microacoustic components to the mobile devices market. This acquisition combines AAC’s long standing accessories business with ID8 Mobile’s innovation center to create a single business focused on high performance audio solutions. As a fully owned subsidiary of AAC, ID8 will deliver world-class accessory...
SOFTBANK Corp invests $200 million in InMobi mobile ad network
InMobi, one of the world’s largest independent mobile ad networks, and SOFTBANK Corp, completed a $200 million investment, early this week. The funding will take place in two tranches- $100 million in September 2011 followed by an equivalent tranche in April 2012. Softbank joins existing investors Kleiner Perkins Caufield & Byers and Sherpalo Ventures in helping InMobi become a global leader in the mobile advertising industry. The $200 million investment, one of the largest to date in the...
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Popular Articles
Mobile paid search spen...
Big brands are continuing to invest in Facebook advertising and focusing on fan acquisition. Spend in social media advertising is now additive to existing budgets rather than subtracting from other digital media channels, demonstrating the growing investment in the medium. Brands...
ID8 Mobile acquired by ...
ID8 Mobile, a leading innovator in premium accessories for smart phones and mobile devices, is now a division of AAC Technologies (HKEx: 2018), the world’s largest supplier of microacoustic components to the mobile devices market. This acquisition combines AAC’s long standing...
SOFTBANK Corp invests $...
InMobi, one of the world’s largest independent mobile ad networks, and SOFTBANK Corp, completed a $200 million investment, early this week. The funding will take place in two tranches- $100 million in September 2011 followed by an equivalent tranche in April 2012. Softbank joins...
AT&T mobile custom...
AT&T* announced an agreement with social games developer Zynga, designed to bring the very latest in mobile social gaming to AT&T’s millions of wireless customers. Popular games such as Words with Friends and Zynga Poker, plus customized content, will be featured for...
