Free mobile web site analytics with advertising network Mobilytics

Mobilytics logoWeb site publishers earn the same share of revenue they get from the existing mobile ad networks, while at the same time optimizing their sites and increasing traffic from accurate mobile specific analytics.

Mobile Visions, Inc., a leader in mobile messaging, marketing and mobile web site reporting solutions, today announced the beta launch of Mobilytics™ (http://www.mobilytics.net), the first completely free hosted mobile web site specific web analytics solution that generates revenue for mobile web site publishers.

Traditional web analytics collect detailed visitor information using browser technologies that are not available on most mobile phones. Because of this, mobile web site statistics are inaccurate and unreliable in performing visitor analysis. Detailed analytical information that is easily available for Internet web sites is simply not possible on the mobile web.

Mobilytics has been built from the ground up as a mobile only analytics solution. The Mobilytics technology can identify unique mobile users, and track their visits through a site. In addition to providing correct statistics and metrics, Mobilytics provides detailed information and analytics based on mobile phone manufacturers, models and specific handset capabilities.

“If a mobile site owner wants to know what percentage of their visitors support streaming video, Mobilytics can tell them,” says Greg Harris, CEO of Mobile Visions, Inc. “More importantly, Mobilytics can show you exactly where your advertising dollar is going. Are you paying for ads that are clicked on by search engine crawlers? Are they desktop pc users? Mobilytics can answer all this and more.”

Web site owners, who choose to use the free version of Mobilytics, can do so by joining the “Mobilytics Ad Network”. By simply placing the Mobilytics code on their web site, a small MMA compliant text ad is shown to their visitors. In addition to getting a full suite of analytic tracking tools, owners are given a share of all ad revenue generated by their site.

“This is the perfect combination,” continues Harris, “Web site publishers earn the same share of revenue they get from the existing mobile ad networks, while at the same time optimizing their sites and increasing traffic from accurate mobile specific analytics.”

For mobile sites that don’t show ads, Mobilytics is available for a low fee starting at $29.99 per month.

The Mobilytics Campaign Tracker allows advertisers to track their mobile ad campaigns, goals, revenue and return on investment. Publishers can get an accurate view across advertising networks, and compare ROI and other metrics.

Mobilytics is simple to install on any mobile site and requires no software or dedicated servers. The site owner simply places a small snippet of code on their site and reports immediately begin to be generated.

More information about Mobilytics can be found at http://www.mobilytics.net.

About Mobile Visions, Inc
Mobile Visions, Inc., based in Princeton, NJ, provides SMS text messaging solutions, and mobile web solutions. Founded in 2006, Mobile Visions’ mission is to make it easier for the small-to-medium business to take advantage of new mobile technologies.

Source: Movisions, Inc. www.movisions.com

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