Ad Infuse mobile advertising operations hits NYC
Ad Infuse, a leader in delivering highly personalized, multi-format mobile advertising experiences, announced that it is opening offices in New York City to meet growing demand for its mobile advertising solutions. The New York City office, located at 230 Park Avenue, 10th Floor, will complement the company’s San Francisco and London offices, and will house a portion of advertising sales functions. Headquarters operations will continue to be based out of San Francisco.
“Ad Infuse has a great deal of momentum right now and we are anticipating significant growth in 2008,” said Brian Cowley, CEO of Ad Infuse. “A New York office was always a high priority for us, and the need to have a presence there has simply continued to increase from our advertiser partners, especially following the very positive response to our Mobile Ad Degree event in New York last October. We’re excited to be in a position now to work more closely with leading agencies and brands, as well as mobile content publishers.”
The dynamics of the mobile advertising market are shifting, as larger brands continue to enter the mobile space, and brands already familiar with mobile begin looking to expand their presence. This is creating increased demand for companies who can help premium advertisers create a unique mobile presence coupled with media rich marketing campaigns. Ad Infuse has opened its New York City office and continues to grow its global advertising sales team to specifically meet this growth. As the company continues to introduce innovative mobile advertising solutions, such as its recently announced iPhone video and mobile browsing advertising unit, providing local presence in major media hubs such as New York City will help advertisers take greater advantage of the opportunities in mobile. The new office will be headed by Ad Infuse Director of National Advertising Sales Trevor Hamilton.
“Ad Infuse’s full service capabilities are enticing more and more advertisers looking to successfully leverage mobile as part of their overall marketing strategy, both from the start and for subsequent campaigns,” said Hamilton. “As a company that continues to drive innovation in mobile advertising, it will be great to have a New York office to better serve all the premium brands and agencies in one of the largest advertising markets in the world.”
In related news, the company also announced today the appointment of Steve Bair as Vice President of Business Development (see release “Ad Infuse Appoints Steve Bair VP of Business Development to Expand Media Relationships with Premium Mobile Content Publishers” for more details).
About Ad Infuse
Ad Infuse is leading the industry in personalized mobile advertising solutions. With a technology platform that delivers relevant advertising experiences targeted to each mobile subscriber, Ad Infuse is replacing mass communications with a direct, brand-to-consumer relationship. Uniting carriers, brands, content providers and consumers, Ad Infuse is creating a marketplace for mainstream mobile media consumption. For carriers, Ad Infuse offers an ad-serving technology solution architected to protect consumer privacy and to deliver a blend of ad-supported and subscription-based premium content. For brands, Ad Infuse redefines advertising with truly dynamic ad insertion, allowing marketers to personalize their message and build a direct, high-impact relationship with the consumer. For content providers, Ad Infuse offers a path to mobile syndication supported by a balanced combination of subscription and ad-supported revenue. For consumers, Ad Infuse reveals all the possibilities that the mobile Web has to offer – from intriguing user-generated content and games, to the latest in news stories and pop culture videos.
Source: Ad Infuse www.adinfuse.com
