Ad Infuse introduces Mobile Ad Degree San Francisco
Ad Infuse, a leader in delivering highly personalized and multi-format mobile ad experiences, announced Mobile Ad Degree San Francisco, the third event in its industry leading Mobile Ad Degree educational series. For this half-day event, Ad Infuse has teamed up with M:Metrics, MobiADNews, InsightExpress, and 4INFO to present several speakers and expert panels to examine emerging trends in the mobile advertising ecosystem – including dynamics impacting carriers, advertisers, and content and application publishers. The educational event will be held Thursday, March 20th at the Palace Hotel in San Francisco with the conference running from 2:00 PM to 5:00 PM and will feature a complimentary cocktail reception from 5:00 PM to 6:00 PM.
Confirmed speakers and panellists for the Mobile Ad Degree San Francisco event include: Liz Ross, president of Tribal DDB West; Pete Distler, former general manager of Sprint Mobile Media Network; Seamus McAteer, chief product architect and senior analyst of M:Metrics; Brian MacDonald, vice president of sales for mywaves, inc., and Elgin Kim, head of sales- west at Nokia, who will moderate a panel discussion on Measurement & Reporting in mobile advertising. For more details on the event, visit http://www.mobileaddegree.com/san_francisco.html.
“The Mobile Ad Degree program has met with tremendous success since our inaugural event last October. The program has filled a need in the mobile industry, establishing a venue for thought leaders from all corners of the market to share their experiences,” said Brian Cowley, CEO of Ad Infuse. “Both the mobile and advertising industries gain value from this type of forum because it provides the opportunity to hear points of view from all parts of the full ecosystem.”
Ad Infuse offers a unique and innovative market solution with the ability to dynamically serve personalized advertising across all mobile platforms, including mobile video. By continuing to foster a strong partnership with M:Metrics, who provides the most accurate metrics on actual mobile content consumption by applying trusted media measurement methodologies to the mobile market, both companies recognize the need for education and the sharing of knowledge in such a rapidly developing industry.
Ad Infuse and M:Metrics are fortunate to collaborate with three prominent sponsors for its Mobile Ad Degree educational series: InsightExpress, a leading provider of high-quality, digital marketing research plays a preeminent role in the measurement of advertising effectiveness across online, mobile and other media; MobiAd News, which enables mobile and cross-platform advertising and marketing campaigns from all over the world; and 4INFO, the leading provider of text messaging services.
“Our New York and London events proved that there is a desire to learn and a demand for more information in the market,” said Cowley. “The Mobile Ad Degree series will continue to serve this critical market need, reaching out to advertising, media and mobile executives in markets across the US and Europe.”
For more information about Mobile Ad Degree in San Francisco, please visit: www.mobileaddegree.com.
About Ad Infuse
Ad Infuse is leading the industry in personalized mobile advertising solutions. With a technology platform that delivers relevant advertising experiences targeted to each mobile subscriber, Ad Infuse is replacing mass communications with a direct, brand-to-consumer relationship. Uniting carriers, brands, content providers and consumers, Ad Infuse is creating a marketplace for mainstream mobile media consumption. For carriers, Ad Infuse offers an ad-serving technology solution architected to protect consumer privacy and to deliver a blend of ad-supported and subscription-based premium content. For brands, Ad Infuse redefines advertising with truly dynamic ad insertion, allowing marketers to personalize their message and build a direct, high-impact relationship with the consumer. For content providers, Ad Infuse offers a path to mobile syndication supported by a balanced combination of subscription and ad-supported revenue. For consumers, Ad Infuse reveals all the possibilities that the mobile Web has to offer – from intriguing user-generated content and games, to the latest in news stories and pop culture videos.
About M:Metrics
M:Metrics is the mobile media authority. As the only research firm to measure the audience for mobile media, M:Metrics provides the most accurate metrics on actual mobile content consumption by applying trusted media measurement methodologies to the mobile market. M:Metrics’ monthly syndicated data service gives clients the critical insights and intelligence required to inform smart business strategies and the competitive benchmarks needed to evaluate the performance of competitors and partners. M:Metrics is a private, venture-funded corporation headquartered in Seattle, with offices in San Francisco and London.
Source: Ad Infuse
