Greystripe and Celltick sign a deal to deliver ad-funded mobile games

Greystripe LogoCelltick, the pioneer of mobile idle screen marketing solutions announces a new partnership with San Francisco-based Greystripe, the leading ad-supported mobile games and applications distributor. The partnership will see the two companies team up to distribute advertising-funded games for mobile devices through Celltick’s innovative LiveScreen(TM) Media platform.

LiveScreen(TM) Media broadcasts messages and teasers to the idle screen of mobile handsets, communicating with subscribers in a non-intrusive fashion, and turning the idle screen into a personal billboard through which advertisers and publishers can promote their content and products.

By integrating the LiveScreen(TM) Media platform into its existing business, Greystripe will be able to increase the advertising opportunities available to its partners, using LiveScreen(TM) Media’s targeted approach to ensure it communicates the right messages to the right customers. In addition, it will be able to offer its games not only to its existing subscribers but also to all mobile users who have the LiveScreen(TM) Media application.

Greystripe’s innovative AdWRAP technology allows consumers to download free content via a series of ad-funded portals. As a result, it has become an expert in driving mass consumer adoption of mobile games and applications. Game publishers working with Greystripe include Sega, Digital Chocolate, Vivendi Games Mobile and Hands-On Mobile.

Greystripe is largely funded by Steamboat Ventures, the venture capital firm affiliated with The Walt Disney Company.

Michael Chang, CEO of Greystripe, comments: “We continue to scale our distribution by partnering with leaders in mobile marketing like Celltick in order to provide the broadest reach for our brand advertisers. Working with Celltick creates a range of new marketing opportunities for our brands, which will be able to engage with a new user base in an accessible and non-intrusive fashion. Its targeted approach will increase not only the effectiveness of the adverts but also the value to the customers themselves.”

Stephen Dunford, Celltick’s CEO, adds: “This deal enables us to increase the value we offer to our operator partners and their subscribers by incorporating Greystripe’s gaming products into the existing range of ad-funded content available through LiveScreen(TM) Media. It also has a strategic value for us as a demonstration of Celltick’s role at the heart of the mobile marketing ecosystem, providing a medium through which all the players in the mobile marketing spectrum are able to benefit.”

About Greystripe
Greystripe is the world’s first and leading ad-supported mobile games and applications distribution platform. Greystripe’s AdWRAP product suite enables: brand advertisers to communicate their brand message to a unique mobile audience; publishers to gain advertising revenue by serving ads through their games; and consumers to download high quality games for free. The AdWRAP currently serves ads into more than 800 game titles from 110 publishers supporting over 1,400 handset models and iPhone. Greystripe reaches millions of mobile game players by powering over 80 AdWRAP Catalog distribution partners and through its online and mobile web portal com (

About Celltick
Celltick Technologies Ltd., the pioneer of Active Mobile Marketing, has introduced a new medium into the mobile space. Its flagship product, LiveScreen(TM) Media, allows content providers and advertisers to broadcast targeted content and marketing messages to millions of mobile idle screens, turning them into a network of interactive billboards, creating a strong revenue stream for operators.

Celltick cooperates with mobile operators to turn the mobile screen into a powerful revenue driver. The company has close relations with all network infrastructure companies, major SIM vendors, leading handset manufacturers and industry standard organisations, as well as global content providers and media agents.

Founded in 2000 and privately owned, Celltick is headquartered in the UK with offices in Russia, Singapore, India, Thailand and Brazil.

468 ad