Twistbox Entertainment reach 75 million mobile game plays

The games can be found on major mobile operators in the US and Europe with prizes from leading retailers including Amazon, Starbucks, Best Buy and Apple, among others. New play-for-cash services will be launched on specific operators in Europe starting in January 2009. Subscribers have the ability to select from daily and weekly head-to-head, high-score and tell-a-friend tournaments. In addition, subscribers can win prizes through monthly mega-raffles and loyalty programs.

“This is truly the first cross-carrier skill-based community mobile game service that has been launched on a broad scale,” stated Twistbox CEO, Ian Aaron. “By extending the shelf-life of existing titles, converting a one-time download business into a recurring subscription model and by providing exciting prizes that are in reach for the casual gamer, we have created a compelling value proposition for all players in the mobile ecosystem. In addition, we are in development to leverage our platform, technology and pending patents to deliver a consistent play-for-prizes experience across all three screens.”

The Company’s play-for-prizes service operates on a revenue share basis with mobile operators and publishers. Twistbox has a pipeline of new mobile operators and publishers being launched for the holiday season and throughout 2009. The Company has begun to port all play-for-prizes games to an array of smart phones and platforms including Apple’s (APPL) iPhone and Google’s (GOOG) Android. With a growing base of more than 7 million monthly targeted game impressions, Twistbox is expanding its prizing portfolio to include sponsorship programs.

About Twistbox Entertainment, Inc.:
Twistbox is a leading global producer and publisher of mobile entertainment. Twistbox has exclusive licenses with industry-leading brands, direct distribution with more than 120 wireless operators in over 45 countries and provides an extensive portfolio of award-winning games, WAP sites and mobile TV channels.

About Mandalay Media, Inc.:
Managed by leading media and technology industry executives, the Company’s mission is to build a unique combination of new media distribution and content companies through acquisitions with domestic and foreign businesses with strong management teams and historical financial performance.

Source: Mandalay Media Inc.