Over 55 million smartphones were shipped 1st quarter of 2010

More than 55 Million Smartphone Shipments in the First Quarter of 2010

In fact that represents a drop of about one million compared to 4Q-2009, but seasonal sales cycles always produce lower results in the first quarter of any year compared to the previous quarter; according to senior analyst Michael Morgan, “Normally we would see a much greater decline in shipments in the first quarter; the fact that the drop was so relatively small highlights the continuing dynamic growth of the smartphone market.”

Much of the fastest growth is being seen in markets previously little penetrated by expensive, cutting-edge smartphones. With new less expensive models becoming available, the global market is becoming much more diverse.

An example is provided by Nokia. Its shipments rose QoQ from 20.8 million to 21.5 million despite the usual quarterly decline, building on an explosive last quarter of 2009 which saw the firm’s smartphone shipments expand 25%, largely on the strength of its new models such as the “C” and “X” lines which are really experience-focused, lower-cost smartphones that directly address those newer markets. Nokia has a history of success in lower-cost feature phone markets, but until recently their smartphone lineup was exclusively high-end.

“These are not ‘iPhone-killers’,” notes Morgan. “They’re simpler, lower-end devices, not bleeding-edge top-of-the-line technologies, but they can still deliver satisfying social networking and other basic smartphone experiences.”

iPhone shipments also rose slightly, from 8.7 to 8.8 million, partly on the back of strong performance in markets such as Japan and China. Morgan believes that “The smartphone market as a whole was probably buoyed by improving first quarter holiday season demand from the Asia-Pacific region.”

ABI Research’s “Smartphone Quarterly Tracking and Forecast” provides quarterly and annual data pertaining to the smartphone market. It delivers global and regional data for smartphone operating systems, ASPs, vendor market shares, revenues, air interface protocols and technology attach rates.

It forms part of the Smartphones & Mobile Devices Research Service which also includes Research Reports and Briefs, other Market Data, ABI Insights and Vendor Matrices, and analyst inquiry support.

ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 28 research and advisory services. Est. 1990.

Source: ABI Research

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