Usablenet leads new ABI Research mobile Commerce vendor matrix ranking

ABI ResearchMyBuys, Inc. and Moovweb claimed the second and third spots in the company’s newest evaluation of worldwide mobile commerce solution vendors.

The Vendor Matrix is an analytical tool developed by ABI Research to provide a clear understanding of vendors’ positions in specific markets. Vendors are assessed on the important parameters of “innovation” and “implementation” across several criteria unique to each vendor matrix.

Senior analyst Mark Beccue comments on the rankings: “Usablenet rated first because not only does it have a proven track record with a significant customer base; it also has the most complete offering of any vendor we reviewed, offering mobile web, apps and text messaging capabilities. Second-place MyBuys garnered the highest innovation rating in our matrix due to its ability to deliver customized mobile web on the fly, a critical innovation for mobile online shopping. Third-place Moovweb combined performance (it has served more than 3.6 billion mobile web pages for clients to date) with the best feature functionality for a mobile web offering. Its mobile web capabilities include scalability for feature phone users, location services and social network integration, to name just a few.”

For this particular matrix, under “innovation,” ABI Research examined the level of e-commerce platform integration (how seamlessly can mobile relate to existing e-commerce platform?), SMS functionality and features, mobile Internet functionality and features, and downloadable application functionality and features.

Under “implementation,” ABI Research scrutinized the following criteria: vendors’ physical merchant relationships (merchants who have physical locations); e-commerce merchant relationships (no brick-and-mortar locations); solution scope (does the solution include SMS, mobile Internet, and downloadable applications?); and financial and organizational health.

To view details, and a chart showing the rankings of the “top ten” firms in this Vendor Matrix, please visit “Mobile Commerce (Non-NFC) Vendor Matrix.” Registration on the ABI Research website (free) is required. Access to the rankings and profiles of all companies surveyed is available to clients of ABI Research.

This Vendor Matrix forms part of ABI Research’s Mobile Commerce and Banking Research Service. For a list of all ABI Research Vendor Matrices, please visit Vendor Matrices.

ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advise thousands of decision makers through 30+ research and advisory services. Est. 1990.

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