Glu Mobile partners with best-selling author James Frey

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Glu Mobile Inc. (Nasdaq: GLUU) a leading global publisher of 3D Social Mobile games for smartphone and tablet devices announced a partnership with Full Fathom Five, the publishing company of best-selling author James Frey, for a groundbreaking transmedia collaboration. James Frey and Full Fathom Five will work closely with Glu on the creation of a minimum of four original story ideas during the initial two-year term of the agreement, which will be brought to life in different media, including being written as action-adventure novels and developed into mobile games.

“We are thrilled to announce this groundbreaking partnership with James and Full Fathom Five,” said Niccolo de Masi, CEO of Glu. “Glu and James Frey have a shared vision for the future of mobile and transmedia digital entertainment. We look forward to developing compelling original content which will be published across different media. Properties will begin as novels and games on smartphones and tablets, with potential expansions for the most successful creations into television and film.”

Glu demonstrates its ongoing commitment to providing exceptional 3D Social Mobile gaming experiences to players through this partnership. The first of its kind, Glu and Full Fathom Five will create transmedia content that fans can enjoy as both Social Mobile games and as novels.

Full Fathom Five has already experienced success in transmedia collaboration with I Am Number Four, a #1 New York Times bestseller for 7 weeks, which was produced into a film by Dreamworks and Disney released earlier this year and grossed $128 million worldwide. Mr. Frey has written three other #1 bestsellers and has 10 million books in print. His work is published in 39 languages.

“I’m thrilled to be working with Glu, an incredible company that makes incredible games. Partnerships like this one are going to be a big part of the future of storytelling and gaming,” said Frey.
His latest novel The Final Testament of the Holy Bible was released April 22, 2011.

About Glu Mobile
Glu Mobile (NASDAQ: GLUU) is a leading global publisher of 3D Social Mobile games for smartphone and tablet devices. Glu’s unique technology platform enables its titles to be accessible to a broad audience of consumers all over the world – supporting iOS, Android, Palm, Windows Phone 7 devices and beyond. Glu is focused on bringing the best in social, freemium, cross-platform mobile gaming experiences to the mass market. Founded in 2001, Glu is headquartered in San Francisco and has major offices in Brazil, China, Russia and the UK. Glu is focused on creating compelling original IP and also partners with leading entertainment brands including Activision, Atari, Caesar’s and Fox.

Consumers can find high-quality, fresh entertainment created exclusively for their mobile devices wherever they see the ‘g’ character logo or at www.glu.com. For live updates, please follow Glu via Twitter at www.twitter.com/glumobile or become a Glu fan at Facebook.com/glumobile.

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