Mobile communications company Viber acquired by Rakuten for $900m

Viber Media, Inc. is a messaging and Internet Protocol (IP) based telephone service that is accessible from popular mobile devices and smartphones vis-a-vis the Viber mobile app. The apps, once downloaded, allows people to dial landline/mobile phones Internationally over the phone’s wifi or data connection to strike conversations leveraging Viber’s high quality network. It’s customers can also share rich media, images and information including sending text messages for free.

Rakuten’s acquisition of Viber gives them access to 280 million global registered users. Rakuten decided to acquire Viber to strengthen its global platform through the use of Viber’s range of customers in the Company’s E-Commerce and digital contents services.

More from the Rakuten website below:

In the past, consumers had been using conventional televisions and fixed line telephones for contents as a means of communication, but this has been shifting to mobile contents and apps. Viber’s globally popular messaging service is seeing a rapid increase in numbers of registered users, and this will strengthen our digital strategy. The Company aims to be the global No. 1 Internet services company, and in addition to our existing e-Commerce and Internet finance services, this acquisition will allow the Company to build on several digital contents services, and advance into new markets..

The Company has developed the “Rakuten Ecosystem” and members are able to access a range of services through common ID numbers and the enormously popular and successful online Rakuten Super Points rewards program. Viber’s fun approach to messaging and high quality VoIP services is a perfect marriage with Rakuten’s Internet service offerings and its “Shopping is Entertainment” philosophy lays the foundation for the world’s most comprehensive and engaging daily online platform. The combination also opens massive new potential markets for Viber through Rakuten Group’s roughly 200 million global members.

Mobile Mage has covered Viber in the past and also would like to pass on our congrats to the company.

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