Snapchat

Snapchat will create Live Stories for major Univision events

By Cezanne Huq

SnapchatUnivision Communications Inc. and Snapchat announced a partnership to create unique Live Stories around Univision events, including sports and entertainment. The partnership, which is one of the first between Snapchat and a television network, kicks off with the Gold Cup Final on July 26th.

Univision Deportes and Snapchat previously partnered to bring millions of Snapchatters closer to the action of the USA versus Mexico soccer friendly via a Live Story in April of this year. In addition to this weekend’s Gold Cup Final Live Story, Snapchat and Univision are exploring a Live Story tied to the Copa America Centenario next summer.

Snapchat Live Stories allow Snapchatters at the same event to contribute their unique perspectives through photo and video Snaps to one collective Story. Snapchat curates each Live Story, aiming to capture how participants are experiencing the event from all angles. Each Live Story is several minutes in length and available for Snapchatters to view for 24 hours.

“Snapchat is the perfect platform for us to extend our reach among young, highly digital Hispanics who consume our content on mobile,” said Mark Lopez, executive VP and general manager of Univision Digital. “Our audience responded incredibly well to our first engagement with Snapchat around the USA versus Mexico friendly in April. We knew immediately that we had to align more of our content with Snapchat’s platform, to enhance the stories and commentary around live events.”

“Snapchat Live Stories throw our community into the action of events, creating a very unique and personal fan experience,” said Ben Schwerin, director of Partnerships at Snapchat. “We’re excited to be able to bring Univision fans new and old closer to the action of their major sports matches and more.”

About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. The Company, a leading content creator in the U.S., includes Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country available in approximately 93% of U.S. Hispanic television households; UniMás, a leading Spanish-language broadcast television network available in approximately 87% of U.S. Hispanic television households; Univision Cable Networks, including Galavisión, the most-watched U.S. Spanish-language cable network, as well as UDN (Univision Deportes Network), the most-watched U.S. Spanish-language sports network, Univision tlnovelas, a 24-hour cable network dedicated to telenovelas, ForoTV, a 24-hour Spanish-language cable network dedicated to international news, and an additional suite of cable offerings – De Película, De Película Clásico, Bandamax, Ritmoson and Telehit; Univision Television Group, which owns 60 television stations in major U.S. Hispanic markets and Puerto Rico; digital properties consisting of online and mobile websites and apps, including Univision.com, the most visited Spanish-language website among U.S. Hispanics, UVideos, a bilingual digital video network and Uforia, a music application featuring multimedia music content; and Univision Radio, the leading Spanish-language radio group in the U.S. which owns and operates 67 radio stations including stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico. UCI’s assets also include a minority stake in El Rey Network, a 24-hour English-language general entertainment cable network and a joint venture with Disney/ABC Television Network for Fusion, a 24-hour English-language news and lifestyle TV and digital network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit Univision.net.

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