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Univision launches Univision Creator Network for influencers, consumers, and with expanded content

By Cezanne Huq

univision_logoUnivision Communications Inc. (UCI), the leading media company serving Hispanic America announced, at VidCon the largest annual gathering of online video viewers, creators and industry representatives, the launch of the Univision Creator Network – a network of high-performing and high-potential content creators from platforms such as YouTube and Vine with more than an estimated 118 million video views per month for those networks of the content creators signed to date. The Univision Creators Network will further extend UCI’s connection with bilingual millennials or “billennials” and resources to foster up-and-coming and leading creators while providing consumers and partners with content and advertising opportunities, respectively across multiple platforms with such influencers. Initially the Univision Creator Network is expected to target predominantly English-language networks.

“We are leveraging the best of the Univision portfolio with the appropriate audience and advertising base to build an influential network of content creators to target these ‘billennials’,” said Steven Benanav, VP, Content Partnerships & General Manager of Flama, Univision Communications. “For more than 50 years, Univision’s mission has been to inform, entertain and empower Hispanic America. Therefore, the Univision Creators Network is a natural extension of our portfolio, offering a 360° value proposition for consumers and advertisers alike in this targeted market.”

The Univision Creator Network will provide creators with:

  • An ecosystem that will extend the creators’ brand across TV, digital, radio and live events
  • A community to obtain support from industry experts as well as access to collaboration opportunities with other creators
  • Resources – from access to Univision studios in Los Angeles and New York City to a massive music library, and more
  • Revenue opportunities – leveraging UCI’s sales team and clients to bring in advertising revenue for creators

UCI advertising partners will have access to the Univision Creator Network to expand their marketing efforts through branded content integrations across the creators’ networks and applicable Univision properties like Flama as well as through participation at events.

The Univision Creator Network will provide users with more content featuring their favorite YouTubers, Viners and online personalities, across their preferred video platforms.

Among the influencers that form the Univision Creator Network are Ana Alvarado, David Alvarez, Ronnie Banks, Jonathan Contreras, Karen Delgado, Derek George, Louis Giordano, Elizabeth Gutierrez, Whitney Jackson, Matt Maniero, Eric Ochoa and Juan Palacios. More details about the Univision Creators Network can be found at www.univisioncreators.com.

About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. The Company, a leading content creator in the U.S., includes Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country available in approximately 93% of U.S. Hispanic television households; UniMás, a leading Spanish-language broadcast television network available in approximately 87% of U.S. Hispanic television households; Univision Cable Networks, including Galavisión, the most-watched U.S. Spanish-language cable network, as well as UDN (Univision Deportes Network), the most-watched U.S. Spanish-language sports network, Univision tlnovelas, a 24-hour cable network dedicated to telenovelas, ForoTV, a 24-hour Spanish-language cable network dedicated to international news, and an additional suite of cable offerings – De Película, De Película Clásico, Bandamax, Ritmoson and Telehit; Univision Television Group, which owns 60 television stations in major U.S. Hispanic markets and Puerto Rico; digital properties consisting of online and mobile websites and apps, including Univision.com, the most visited Spanish-language website among U.S. Hispanics, UVideos, a bilingual digital video network and Uforia, a music application featuring multimedia music content; and Univision Radio, the leading Spanish-language radio group in the U.S. which owns and operates 67 radio stations including stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico. UCI’s assets also include a minority stake in El Rey Network, a 24-hour English-language general entertainment cable network and a joint venture with Disney/ABC Television Network for Fusion, a 24-hour English-language news and lifestyle TV and digital network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

Source: Univision

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