Verve Mobile, the leader in location-based mobile advertising, announced two key senior management appointments to its leadership team: Anna Hougart will serve as vice president of revenue operations and Walter Geer joins the company as vice president and creative director. Both Hougart and Geer will be based in Verve’s headquarters in New York City.
As vice president of revenue operations, Hougart will oversee Verve’s ad operations and campaign performance analytics. Hougart joins Verve from second-screen entertainment rewards platform Viggle (VGGL), where she was responsible for all sales operations as the company launched its new ad platform, Viggle Audience Networks, and reached major milestones in user base and engagement. Previously, Hougart was vice president of data and analytics at NTENT and director of business intelligence for MTV Networks at Viacom (VIA).
In a second move, leading creative development and strategy will be Walter Geer. Most recently, Geer was vice president of product strategy at PointRoll where he was responsible for the company’s innovation, design strategy and mobile and display product teams. Prior to PointRoll, Walter architected market-first usability labs, applying biometric research to the development of creative executions and minimizing risk by understanding how consumer emotions and demographics impact brand engagement. Geer holds a total of six U.S Patents for digital ad formats and has served in various product strategy roles at Google, Viacom and MySpace.
“We are building on Verve’s momentum during this exciting period of growth and these appointments signify our commitment to delivering the best possible results for our clients,” said Verve chief executive officer Nada Stirratt. “Anna’s operational expertise and Walter’s award-winning creative precision make them essential additions to our leadership team. We are delighted to welcome Anna and Walter as we continue to offer leading-edge mobile ad delivery and creative execution at the forefront of our industry.”
About Verve Mobile
Verve Mobile is a location-based mobile platform that enables marketers to engage active consumers near and within points of purchase. The company’s proprietary location intelligence, technology, data science, premium inventory and reporting capabilities help marketers to identify, reach and engage audiences in real-time. With the industry’s most sophisticated closed-loop attribution model, Verve’s robust product suite connects real-world consumer behavior with point of sale conversion to help marketers precisely verify the consumer path to purchase.
Headquartered in New York City, Verve has offices in Washington, D.C., Chicago, San Diego, San Francisco, Los Angeles, London, Eastern Europe, India and Southeast Asia.
Source: Verve Mobile