Android ahead of iPhone in Smaato mobile advertising metrics while Symbian still top dog
Google’s Android mobile OS moves ahead of iPhone in new Smaato mobile advertising metrics. Nokia’s Symbian still number one. Google Nexus One and Motorola Droid effect? Smaato Metrics for January suggest that new Android devices are revolutionizing mobile advertising performance measured by CTR (click-through-rate).
Android ahead of iPhone in Smaato mobile advertising metrics while Symbian still top dog
Google’s Android mobile OS moves ahead of iPhone in new Smaato mobile advertising metrics. Nokia’s Symbian still number one. Google Nexus One and Motorola Droid effect? Smaato Metrics for January suggest that new Android devices are revolutionizing mobile advertising performance measured by CTR (click-through-rate).
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m-Wise Inc. and Malaco bring pay-as-you-go ringtones
Mobile content technology vendor, m-Wise (OTCBB: MWIS) announces its newly formed relationship with Malaco Music Group. Malaco currently has an impressive 2,000 hits on their website each day, and forecasts a significant lift in this number with the launch of their ringtone offering. This feature will be promoted virtually through their website, blogspot, Twitter and on physical CDs.
Ringtones.com finally tunes up for US launch
The global mobile phone content retailer, Mobile Streams (strategic partner of Liberty Media), announces the off-portal launch of its popular mobile internet store, www.Ringtones.com.
Ringtones.com is powered by Mobile Streams’ technology platform, MultiMobi. Designed and built by Mobile Streams, MultiMobi ensures that customers have an uncomplicated shopping experience with advanced features such as: arrival reactivity, storefront personalization, dynamic content generation and one-click purchasing.
JiWire gets $11 million in funding for mobile audience and ad growth
JiWire closes $11 million in venture capital funding to expand largest mobile audience. Panorama Capital leads Series B financing to specifically fuel mobile audience and advertiser growth. Panorama Capital is joined by new investor Comcast Interactive Capital and existing investor DFJ Frontier. JiWire claims to be the first company to leverage wireles Internet as a means to advertise, with 20 million unique users and 25,000 Wi0Fi hotspots I wonder if they’ve managed to engage these visitors as customers.
Opera brings full web browsing to Ford trucks and vans
Opera brings full Web browsing to new Ford trucks and vans. Opera browser selected by Ford to bring the full Web to the world’s first broadband-capable, in-dash computer system – part of Ford Work Solutions technology package for Ford trucks and vans.
Virgin Mobile USA gets Opera Mini mobile browser for the web
Virgin Mobile USA gets Opera Mini mobile browser for the web that allows people to surf the web on their mobile phones fast and intuitively. Opera Mini will be available as a free application download on select devices for Virgin Mobile USA prepaid customers via the VirginXL download storefront. In the future, Opera Mini will come pre-installed on selected Virgin Mobile USA handsets.
Domino’s Pizza beams mobile coupons with Air2Web’s mobile services
Domino’s Pizza beams mobile coupons with Air2Web’s mobile services. Domino’s Pizza (NYSE: DPZ), the recognized world leader in pizza delivery, to be the sole mobile services provider for Domino’s new mobile coupon campaign management platform.
Domino’s sends coupon codes to opted-in consumers via text message. Customers can use the coupons when they place orders online in English and Spanish by visiting www.dominos.com or from a Web-enabled cell phone by visiting mobile.dominos.com.
Skuku and TriaGnoSys to provide roaming-free, inflight GSM calls on commercial airlines
Skuku teams with TriaGnoSys to provide roaming-free, inflight GSM calls / cell phone services to commercial airline passengers. By taking advantage of existing technology, including in-seat screens, seat-back phones and Internet connectivity, the new service will allow airlines to offer roaming-free voice and SMS functions to their passengers and will not require the installation of any onboard GSM equipment. Skuku is an international communications company specializing in network based telephony solutions.
Greystripe gets $5.5 million to unify online and mobile advertising
Greystripe secures $5.5 million in Series C funding to unify online and mobile advertising into one comprehensive advertising solution. Greystripe powers over 180 million ad-supported mobile downloads, makes it easy to buy across online and mobile. With a unified ad platform connecting mobile and online, the popular third screen now offers Web-like campaign management and measurement, such as engagement, while expanding to new levels of targeting, such as location.
m-Wise launches new mobile campaigns analytics suite
m-Wise launches new mobile campaigns analytics suite which improves the conversion rate of mobile services advertisements and campaigns. The mobile campaigns analytics suite enables fast and effective analysis of mobile content and services advertised by: TV, radio & Internet campaigns, ad words, newspaper ads and billboards, which allows extensive analysis of topics such as: conversion rates, billable vs. non-billable users, traffic sources, traffic channels web/WAP/SMS/MMS, traffic quantities, distinct users and subscribers analysis, revenues analysis, purchased content and product analysis, popular content analysis, and much more.
