Mobile paid search spen...
Big brands are continuing to invest in Facebook advertising and focusing on fan acquisition. Spend in social media advertising is now additive to existing budgets rather than subtracting from other digital media channels, demonstrating the growing investment in the medium. Brands...
ID8 Mobile acquired by ...
ID8 Mobile, a leading innovator in premium accessories for smart phones and mobile devices, is now a division of AAC Technologies (HKEx: 2018), the world’s largest supplier of microacoustic components to the mobile devices market. This acquisition combines AAC’s long standing...
SOFTBANK Corp invests $...
InMobi, one of the world’s largest independent mobile ad networks, and SOFTBANK Corp, completed a $200 million investment, early this week. The funding will take place in two tranches- $100 million in September 2011 followed by an equivalent tranche in April 2012. Softbank joins...
AT&T mobile custom...
AT&T* announced an agreement with social games developer Zynga, designed to bring the very latest in mobile social gaming to AT&T’s millions of wireless customers. Popular games such as Words with Friends and Zynga Poker, plus customized content, will be featured for...
Mobile video advertisin...
New Technology Enables Advertisers and Publishers to Seamlessly Bypass Flash and Plug-ins to Run Video Ads on the Mobile Web Across iPhone, iPad, Android and BlackBerry Vdopia Inc., the world’s largest mobile video advertising company, today announced .VDO: a new file format that...
Local mobile advertisin...
Verve Wireless, Inc. the leading mobile advertising platform for local media, released their quarterly Local Mobile Index report which shows a significant increase in overall local advertising spending in mobile from the previous quarter. Some key findings include: Automotive was the top...
