Mobile Mage (mobilemage.com)

Google’s Android mobile OS moves ahead of iPhone in new Smaato mobile advertising metrics. Nokia’s Symbian still number one. Google Nexus One and Motorola Droid effect? Smaato Metrics for January suggest that new Android devices are revolutionizing mobile advertising performance measured by CTR (click-through-rate).

JiWire closes $11 million in venture capital funding to expand largest mobile audience. Panorama Capital leads Series B financing to specifically fuel mobile audience and advertiser growth. Panorama Capital is joined by new investor Comcast Interactive Capital and existing investor DFJ Frontier. JiWire claims to be the first company to leverage wireles Internet as a means to advertise, with 20 million unique users and 25,000 Wi0Fi hotspots I wonder if they’ve managed to engage these visitors as customers.

MMA brokers first ever mobile industry cross-carrier best practices with Verizon, AT&T, Sprint and T-Mobile USA. Four largest U.S. wireless service providers consolidate their playbooks around MMA best practices, enabling $200 million in annual efficiencies and ensuring a consistent user experience.

Greystripe secures $5.5 million in Series C funding to unify online and mobile advertising into one comprehensive advertising solution. Greystripe powers over 180 million ad-supported mobile downloads, makes it easy to buy across online and mobile. With a unified ad platform connecting mobile and online, the popular third screen now offers Web-like campaign management and measurement, such as engagement, while expanding to new levels of targeting, such as location.

m-Wise launches new mobile campaigns analytics suite which improves the conversion rate of mobile services advertisements and campaigns. The mobile campaigns analytics suite enables fast and effective analysis of mobile content and services advertised by: TV, radio & Internet campaigns, ad words, newspaper ads and billboards, which allows extensive analysis of topics such as: conversion rates, billable vs. non-billable users, traffic sources, traffic channels web/WAP/SMS/MMS, traffic quantities, distinct users and subscribers analysis, revenues analysis, purchased content and product analysis, popular content analysis, and much more.

Mplayit Mobile Arcade fuels mobile content discovery across social networks, specifically Facebook and MySpace social platforms. The application lets people explore and trial mobile games in their web browser. Based on a sizable sample of Facebook and Myspace members, nearly every visitor tries out the mobile games, while a larger number return to check out new mobile games as they are added to the catalog.

Mobile marketing solution debuts. 84444.com is a new do-it-yourself mobile marketing tool for advertisers and promoters. With 84444.com, mobile companies and businesses can launch interactive and broadcast text message mobile promotions with just a few clicks of a mouse.

Gold Mobile announces strategic marketing alliance with RouteOne. The partnership offers advanced mobile dealer marketing programs for RouteOne customers. Gold Mobile is a leading mobile automotive solutions provider created to integrate common social media and marketing methodologies.

Mandalay Media, Inc. subsidiary Twistbox Entertainment, Inc. (Twistbox), announced that its mobile play-for-prizes platform has hosted over 75 million game play sessions. The Company’s play-for-prizes platform includes iconic games from leading publishers, studios and cable networks.

Apptera secures an additional $10.5M in venture capital funding and appoints former Yahoo! senior vice president of sales to the board. Funding and expertise should assit with leadership growth in voice and visual mobile advertising. Lightspeed Venture Partners, Alloy Ventures, and Walden International lead this round.