http://www.mobilemage.com Tue, 17 Jan 2012 01:26:33 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://www.mobilemage.com/2012/01/17/mobile-paid-search-spend-up-significantly/ http://www.mobilemage.com/2012/01/17/mobile-paid-search-spend-up-significantly/#comments Tue, 17 Jan 2012 01:26:33 +0000 Cezanne Huq http://www.mobilemage.com/?p=880 Brands are investing in Facebook Advertising with new bigger budgets with a focus on Fan Acquisition while Mobile PPC spend conctinues to increase based on Efficient Frontier's Q4 2011 Digital Marketing Performance Report. Mobile spend accounts for 7-8% of search spend compared to 2% just a year ago.]]> http://www.mobilemage.com/2012/01/17/mobile-paid-search-spend-up-significantly/feed/ 0 http://www.mobilemage.com/2011/09/18/softbank-corp-invests-200-million-in-inmobi-mobile-ad-network/ http://www.mobilemage.com/2011/09/18/softbank-corp-invests-200-million-in-inmobi-mobile-ad-network/#comments Sun, 18 Sep 2011 21:20:51 +0000 Cezanne Huq http://www.mobilemage.com/?p=872 SOFTBANK Corp invests $200 million in InMobi, one of the largest investments in the mobile internet space, globally. Softbank joins existing investors Kleiner Perkins Caufield & Byers and Sherpalo Ventures in helping InMobi become a global leader in the mobile advertising industry. The $200 million investment, one of the largest to date in the mobile internet space , will help the company create value across the mobile ecosystem globally through world-class advertising, mobile payments using SmartPay™, and HTML5 rich media production and distribution using the recently acquired Sprout™ platform.]]> http://www.mobilemage.com/2011/09/18/softbank-corp-invests-200-million-in-inmobi-mobile-ad-network/feed/ 0 http://www.mobilemage.com/2011/06/28/mobile-video-advertising-gets-a-new-file-extension-from-vdopia-vdo/ http://www.mobilemage.com/2011/06/28/mobile-video-advertising-gets-a-new-file-extension-from-vdopia-vdo/#comments Tue, 28 Jun 2011 23:39:03 +0000 Cezanne Huq http://www.mobilemage.com/?p=862 Mobile video advertising gets a new file extension from Vdopia .VDO. New format mobile video advertising format will allow advertisers to seamlessly run video-enable ads on the mobile web sans Flash. You can auto-play video on mobile web pages, adjacent to content, on virtually any smartphone -- without disrupting the user's web-browsing experience.]]> http://www.mobilemage.com/2011/06/28/mobile-video-advertising-gets-a-new-file-extension-from-vdopia-vdo/feed/ 0 http://www.mobilemage.com/2011/06/27/local-mobile-advertising-grows-significantly-1st-quarter-of-2011/ http://www.mobilemage.com/2011/06/27/local-mobile-advertising-grows-significantly-1st-quarter-of-2011/#comments Mon, 27 Jun 2011 21:06:26 +0000 Cezanne Huq http://www.mobilemage.com/?p=856 Verve Wireless releases Local Mobile Index™ report. Local mobile advertising spends grew a healthy 82% in the 1st quarter of 2011. Verve defines local advertising spends as small and medium businesses purchasing mobile media within their respective markets. It does not include national advertisers spending in specific local markets, which Verve instead classifies as national advertising.]]> http://www.mobilemage.com/2011/06/27/local-mobile-advertising-grows-significantly-1st-quarter-of-2011/feed/ 0 http://www.mobilemage.com/2011/04/26/valueclick-acquires-mobile-advertising-network-greystripe-for-70-milion/ http://www.mobilemage.com/2011/04/26/valueclick-acquires-mobile-advertising-network-greystripe-for-70-milion/#comments Tue, 26 Apr 2011 16:08:42 +0000 Cezanne Huq http://www.mobilemage.com/?p=799 ValueClick acquires mobile advertising network Greystripe for $70 million. The mobile ad network acquisition will help ValueClick buy into the lucrative and growing $1.1 Billion U.S. mobile advertising market. Greystripe's proprietary mobile advertising platform serves billions of rich media impressions to over 30 million users of touch-driven devices through more than 3,500 application titles and mobile websites across all major mobile platforms. ]]> http://www.mobilemage.com/2011/04/26/valueclick-acquires-mobile-advertising-network-greystripe-for-70-milion/feed/ 0 http://www.mobilemage.com/2011/04/18/android-surpasses-ios-for-first-time-and-iphone-increases-advertising-share-by-9-7-points/ http://www.mobilemage.com/2011/04/18/android-surpasses-ios-for-first-time-and-iphone-increases-advertising-share-by-9-7-points/#comments Mon, 18 Apr 2011 16:14:00 +0000 Cezanne Huq http://www.mobilemage.com/?p=768 Android market share surpasses iOS globally for first time. Additionally, Verizon launch of iPhone increases advertising share of iOS by 9.7% points in North America according to data analysis findings in its Mobile Insights Report: Global Edition March 2011.]]> http://www.mobilemage.com/2011/04/18/android-surpasses-ios-for-first-time-and-iphone-increases-advertising-share-by-9-7-points/feed/ 0 http://www.mobilemage.com/2011/04/16/motricity-acquires-adenyo-folds-mobile-advertising-marketing-and-analytics-into-the-mcore-platform/ http://www.mobilemage.com/2011/04/16/motricity-acquires-adenyo-folds-mobile-advertising-marketing-and-analytics-into-the-mcore-platform/#comments Sat, 16 Apr 2011 16:00:38 +0000 Cezanne Huq http://www.mobilemage.com/?p=765 Motricity acquires Adenyo, folds mobile advertising, marketing and analytics into the mCore platform. Motricity now delivers relevance-based mobile advertising and marketing campaigns to hundreds of millions of Users across a wide range of devices including iPhone, iPad, Android, and BlackBerry. Adenyo enables brands, media companies, advertising agencies and mobile operators to directly engage consumers through the delivery of highly targeted mobile advertising and marketing campaigns - which are delivered predominately via smartphones, tablets and next generation mobile devices. Customers include: AT&T, McDonald's, Coca-Cola, Ford Motor Company, Paramount Pictures, Garnier, Omnicom Media Group and Bouygues Telecom. Since the transaction was initially announced on January 31, 2011, Adenyo has continued to gain momentum, adding Visa, Samsung and Kraft as new customers.]]> http://www.mobilemage.com/2011/04/16/motricity-acquires-adenyo-folds-mobile-advertising-marketing-and-analytics-into-the-mcore-platform/feed/ 0 http://www.mobilemage.com/2011/04/15/us-mobile-advertising-revenue-for-2010-was-between-550-and-650-million/ http://www.mobilemage.com/2011/04/15/us-mobile-advertising-revenue-for-2010-was-between-550-and-650-million/#comments Fri, 15 Apr 2011 04:52:41 +0000 Cezanne Huq http://www.mobilemage.com/?p=760 US mobile advertising revenue for 2010 was between $550 and $650 million. IAB reports full-year Internet advertising revenues for 2010 increase 15% to $26 Billion, a new record.]]> http://www.mobilemage.com/2011/04/15/us-mobile-advertising-revenue-for-2010-was-between-550-and-650-million/feed/ 0 http://www.mobilemage.com/2011/03/19/apple-and-google-android-eating-up-mobile-advertising-impression-share/ http://www.mobilemage.com/2011/03/19/apple-and-google-android-eating-up-mobile-advertising-impression-share/#comments Sat, 19 Mar 2011 18:45:05 +0000 Cezanne Huq http://www.mobilemage.com/?p=711 http://www.mobilemage.com/2011/03/19/apple-and-google-android-eating-up-mobile-advertising-impression-share/feed/ 0 http://www.mobilemage.com/2011/03/13/mobile-video-advertising-platform-by-tidaltv-targets-any-mobile-device/ http://www.mobilemage.com/2011/03/13/mobile-video-advertising-platform-by-tidaltv-targets-any-mobile-device/#comments Sun, 13 Mar 2011 23:25:52 +0000 Cezanne Huq http://www.mobilemage.com/?p=703 Mobile video advertising platform by TidalTV. New mobile video advertising platform enables marketers and advertisers to target, optimize and manage mobile and online advertising campaigns across multiple screens. According to a recent report by Nielsen, Americans who watch video on mobile phones, watch approximately 3 hours and 37 minutes of mobile video each month. With the increased adoption of smartphones and tablets, mobile video viewers are expected to represent more than half (56.7%) of mobile users by 2014. Source eMarketer, July 2010.]]> http://www.mobilemage.com/2011/03/13/mobile-video-advertising-platform-by-tidaltv-targets-any-mobile-device/feed/ 0