Android ahead of iPhone in Smaato mobile advertising metrics while Symbian still top dog
Google’s Android mobile OS moves ahead of iPhone in new Smaato mobile advertising metrics. Nokia’s Symbian still number one. Google Nexus One and Motorola Droid effect? Smaato Metrics for January suggest that new Android devices are revolutionizing mobile advertising performance measured by CTR (click-through-rate).
Virgin Mobile USA gets Opera Mini mobile browser for the web
Virgin Mobile USA gets Opera Mini mobile browser for the web that allows people to surf the web on their mobile phones fast and intuitively. Opera Mini will be available as a free application download on select devices for Virgin Mobile USA prepaid customers via the VirginXL download storefront. In the future, Opera Mini will come pre-installed on selected Virgin Mobile USA handsets.
MMA’s 1st cross-carrier best practices with Verizon, AT&T, Sprint and T-Mobile USA
MMA brokers first ever mobile industry cross-carrier best practices with Verizon, AT&T, Sprint and T-Mobile USA. Four largest U.S. wireless service providers consolidate their playbooks around MMA best practices, enabling $200 million in annual efficiencies and ensuring a consistent user experience.
