Mobile Search Infographic

Mobile paid search spend up significantly

Brands are investing in Facebook Advertising with new bigger budgets with a focus on Fan Acquisition while Mobile PPC spend conctinues to increase based on Efficient Frontier’s Q4 2011 Digital Marketing Performance Report. Mobile spend accounts for 7-8% of search spend compared to 2% just a year ago.

Tablets and mobile devices get community and entertainment with Motorola Mobility’s SocialTV

Motorola Mobility blends community and entertainment with the launch of SocialTV companion service for tablets and mobile devices. The new tablet and mobile device companion extends Motorola Medios multi-screen video service management portfolio.

Motorola’s new SocialTV Companion Service is part of the Motorola Medios multi-screen video service management portfolio. SocialTV helps service providers differentiate their offering and generate incremental revenue by leveraging social networking, loyalty programs, advertising and product merchandising via companion devices such as tablets, smartphones and laptops.

e-Dialog launches Centre for digital marketing excellence

e-Dialoge-Dialog launches Centre for digital marketing excellence. Centre releases new reports on mobile e-mail and integrating e-mail and social media. The Centre will serve as a resource for marketers, providing primary research and analysis of global online marketing trends and consumer attitudes, while fostering discussion and sharing e-Dialog’s expertise in creating relevant, results-driven marketing communications.

Skyfire Beta 0.9 release bring social web to masses

Skyfire LogoSkyfire, the makers of the same-name PC-like mobile browser for mobile devices, released Skyfire Beta 0.9 to bring people closer to each other and their favorite content. This new version of Skyfire integrates a desktop experience browser with the best of the Social Web.

The most noticeable change in the new version of Skyfire is a real-time activity wall which aggregates customized feeds from news, media, Facebook and Twitter.

Mpowerplayer defines social audience for mobile games

mpowerplayer-logoMplayit Mobile Arcade fuels mobile content discovery across social networks, specifically Facebook and MySpace social platforms. The application lets people explore and trial mobile games in their web browser. Based on a sizable sample of Facebook and Myspace members, nearly every visitor tries out the mobile games, while a larger number return to check out new mobile games as they are added to the catalog.

Gold Mobile and RouteOne enter into strategic mobile alliance

gold-mobileGold Mobile announces strategic marketing alliance with RouteOne. The partnership offers advanced mobile dealer marketing programs for RouteOne customers. Gold Mobile is a leading mobile automotive solutions provider created to integrate common social media and marketing methodologies.

Truphone Anywhere launches on Google’s Android G1

truphoneTruphone now available in the United States and UK and at launch in Germany and Austria. Make low cost international calls from any Android G1 phone. Truphone customers can also easily Instant Message their friends across a variety of networks including MSN, Yahoo!, Google Talk and Twitter from within one Android application.

Sonic Branded Solutions re-brands as Sonic Boom and blasts into online and social media

Mobile personalization and games firm Sonic Branded Solutions re-brands as Sonic Boom and blasts into online and social media. Sonic Boom will launch its comprehensive suite of web and social media applications – including Facebook widgets and branded sites – in the third quarter of 2008.

Social network service Pelago secures $15 million

Pelago LogoPelago closes $15M Series B round; T-Mobile Venture Fund lead investor. Social discovery service validated by wireless and global technology leaders.

Gizmoz raises $6.5 million led by DoCoMo Capital

Gizmoz logoGizmoz raises $6.5 million. DoCoMo Capital leads Series B round, with investments from ngi capital, inc., Benchmark Capital and Columbia Capital.