Android ahead of iPhone in Smaato mobile advertising metrics while Symbian still top dog
Google’s Android mobile OS moves ahead of iPhone in new Smaato mobile advertising metrics. Nokia’s Symbian still number one. Google Nexus One and Motorola Droid effect? Smaato Metrics for January suggest that new Android devices are revolutionizing mobile advertising performance measured by CTR (click-through-rate).
m-Wise Inc. and Malaco bring pay-as-you-go ringtones
Mobile content technology vendor, m-Wise (OTCBB: MWIS) announces its newly formed relationship with Malaco Music Group. Malaco currently has an impressive 2,000 hits on their website each day, and forecasts a significant lift in this number with the launch of their ringtone offering. This feature will be promoted virtually through their website, blogspot, Twitter and on physical CDs.
Ringtones.com finally tunes up for US launch
The global mobile phone content retailer, Mobile Streams (strategic partner of Liberty Media), announces the off-portal launch of its popular mobile internet store, www.Ringtones.com.
Ringtones.com is powered by Mobile Streams’ technology platform, MultiMobi. Designed and built by Mobile Streams, MultiMobi ensures that customers have an uncomplicated shopping experience with advanced features such as: arrival reactivity, storefront personalization, dynamic content generation and one-click purchasing.
Virgin Mobile USA gets Opera Mini mobile browser for the web
Virgin Mobile USA gets Opera Mini mobile browser for the web that allows people to surf the web on their mobile phones fast and intuitively. Opera Mini will be available as a free application download on select devices for Virgin Mobile USA prepaid customers via the VirginXL download storefront. In the future, Opera Mini will come pre-installed on selected Virgin Mobile USA handsets.
mSpot giving away ringtones for free
Ringtones just got personal. New mSpot.com’s mobile editing tool gives music fans the ringtones they want. To make things really sweet for your cell phone, mSpot kicks off mobile software launch with ringtone giveaway. How does it work? Users pick a song from mSpot’s catalog of over 400,000 titles, and use the site’s simple editing tool to drag the start and end points to capture up to 30 seconds of their favorite part, even adding an optional fade in and out feature at each end if they like.
Mozilla takes Fennec mobile browser from alpha to beta
With Mozilla turning the tide on the traditional web browser front it comes as no surprise that the smart folks wouldn’t want a piece of the mobile market. Speed, performance and features may make Fennec a force to be reckoned with in the mobile browser front. While we at MobileMage.com haven’t got our hands on the beta yet, fear not, the geeks here will be watching the ensuing mobile browser wars and provide as much news and objective reviews as possible.
For now
“Monsters vs. Aliens” invading a mobile phone near you
Glu Mobile Inc. (Nasdaq:GLUU), a leading global publisher of mobile games, announced the worldwide launch of the mobile game based on DreamWorks Animation SKG, Inc.’s (Nasdaq: DWA) highly-anticipated film, “Monsters vs. Aliens,” which comes to theaters in the U.S. on March 27, 2009. This marks the second mobile game to be developed and published by Glu based on DreamWorks Animation’s hit films, following the 2008 release of “Madagascar: Escape 2 Africa.”
Mobile Streams launches HBO mobile retail portal
Mobile Streams announced that it will launch HBO Mobile, a mobile internet retail portal for the premium television network Home Box Office (HBO).
The HBO Mobile retail site will offer personalization content (i.e. ringtones and wallpapers) from popular and award-winning HBO shows such as Flight of the Conchords, Big Love, True Blood, Rome, Entourage, The Sopranos, Sex and the City and The Wire.
Pelago’s Whrrl 2.0 free iphone application
Pelago announces launch of Whrrl v2.0 on Apple App store. The new free iPhone and iPod Touch application lets people capture their real-world stories. “The story format for sharing life experiences is very exciting, because stories are the source of so much inspiration,” said Jeff Holden, Founder and CEO of Pelago.
US tops Bango’s global charts for mobile Web browsing and spending
The USA has knocked the UK off the top slot for mobile web browsing with 29% of the worldwide traffic, according to data released today by Bango. And the good news for content providers is that the growth in traffic is being matched by the growth in users paying for content on the mobile web.
Greystripe gets $5.5 million to unify online and mobile advertising
Greystripe secures $5.5 million in Series C funding to unify online and mobile advertising into one comprehensive advertising solution. Greystripe powers over 180 million ad-supported mobile downloads, makes it easy to buy across online and mobile. With a unified ad platform connecting mobile and online, the popular third screen now offers Web-like campaign management and measurement, such as engagement, while expanding to new levels of targeting, such as location.
