ASUS, Lenovo and Amazon race for tablet 3rd place
ASUS, Lenovo and Amazon race for tablet 3rd place as Apple and Samsung loosening grip int he market. Apple and Samsung have led the market substantially since the inception of media tablets. However, the race for third is up for grabs and competition is heating up between Lenovo, Amazon, ASUS, and other emerging vendors. The aggressive nature of the market and substantial increase in emerging vendors has created a stall for leaders in the market giving PC OEMs the opportunity to close the gap between leaders and followers. According to market intelligence firm ABI Research, emerging vendors are forecasted to experience a CAGR of 22.8% between 2014 and 2019. With third place up for grabs, Lenovo is working to gain ground in the market, and in 2019 is expected to ship 21 million tablets, attaining 7.3% of the overall market. This forecasted momentum and growth would land it solidly in third place.