Verve Mobile adds new l...

Verve Mobile, the leader in location-based mobile advertising, announced two key senior management appointments to its leadership team: Anna Hougart will serve as vice president of revenue operations and Walter Geer joins the company as vice president and creative director. Both Hougart...

Mobile video use booms ...

SpotXchange, the leading video monetization platform for publishers, continued its rapid growth trajectory in 2015, with three new offices opened, 28% global headcount growth and an 800% increase in mobile video spend during 1H 2015. “Brand advertisers are now wholeheartedly embracing...

Univision launches Univ...

Univision Communications Inc. (UCI), the leading media company serving Hispanic America announced, at VidCon the largest annual gathering of online video viewers, creators and industry representatives, the launch of the Univision Creator Network – a network of high-performing and...

Snapchat will create Li...

Univision Communications Inc. and Snapchat announced a partnership to create unique Live Stories around Univision events, including sports and entertainment. The partnership, which is one of the first between Snapchat and a television network, kicks off with the Gold Cup Final on July...

Angry Birds creator Rov...

Rovio, the maker of Angry Birds, has formed a brand advertising partnership team comprising of several senior executives, essentially new hires from Apple, Millennial Media and inMobi. The new mobile ad division will allow companies to buy into its Angry Bird franchise as well as...

ID8 Mobile acquired by ...

ID8 Mobile, a leading innovator in premium accessories for smart phones and mobile devices, is now a division of AAC Technologies (HKEx: 2018), the world’s largest supplier of microacoustic components to the mobile devices market. This acquisition combines AAC’s long standing...

AT&T mobile custom...

AT&T* announced an agreement with social games developer Zynga, designed to bring the very latest in mobile social gaming to AT&T’s millions of wireless customers. Popular games such as Words with Friends and Zynga Poker, plus customized content, will be featured for...