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Verve Mobile adds new leadership to grow sales ops and creative development

Verve Mobile adds two key senior management appointments to its leadership team. Anna Hougart will serve as vice president of revenue operations and Walter Geer joins the company as vice president and creative director. Hailing from Viggle and Pointroll, respectively, they will infuse growth and scale to existing and new services.

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Mobile video use booms as programmatic matures

Mobile video and private marketplace use increases in 1H 2015 as programmatic matures. Private marketplaces account for more than 40% of business for Spotxchange as use of programmatic becomes more sophisticated. “We are witnessing a stunning revolution in mobile video” says Mike Shehan, CEO of SpotXchange. Publishers begin to use programmatic to execute direct sold deals for holistic yield visibility. Global expansion sees three international offices open and 28% global headcount growth for SpotXchange.

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Univision launches Univision Creator Network for influencers, consumers, and with expanded content

Univision Creator Network – a network of high-performing and high-potential content creators from platforms such as YouTube and Vine with more than an estimated 118 million video views per month for those networks of the content creators signed to date.

Snapchat

Snapchat will create Live Stories for major Univision events

Snapchat Live Stories allow Snapchatters at the same event to contribute their unique perspectives through photo and video Snaps to one collective Story. Snapchat curates each Live Story, aiming to capture how participants are experiencing the event from all angles. Each Live Story is several minutes in length and available for Snapchatters to view for 24 hours.

Angry Birds creator Rovio plans mobile advertising flight

Rovio, the maker of Angry Birds, has formed a brand advertising partnership team comprising of several senior executives, essentially new hires from Apple, Millennial Media and inMobi. The new mobile ad division will allow companies to buy into its Angry Bird franchise as well as associated channels in YouTube.

ID8 Mobile acquired by AAC Technologies

The new merged business will develop new audio solutions for smartphone manufacturers. The new AAC ID8 Accessories division has a proven track record in designing products for the needs and behaviors of the mobile user, shipping over 200M accessories into the mobile market.

AT&T mobile customers to get Zynga games through 1st of a kind strategic deal

AT&T Announces Strategic Agreement With Zynga; Deal to Bring World Class Mobile Games and Customized Content to Millions of AT&T Customers
PR Newswire. Popular games such as Words with Friends and Zynga Poker, plus customized content, will be featured for download on AT&T’s shelf in Android Market later this year.

Mobile video advertising gets a new file extension from Vdopia .VDO

Mobile video advertising gets a new file extension from Vdopia .VDO. New format mobile video advertising format will allow advertisers to seamlessly run video-enable ads on the mobile web sans Flash. You can auto-play video on mobile web pages, adjacent to content, on virtually any smartphone — without disrupting the user’s web-browsing experience.

Lightspeed Venture Partners leads $16.7mm Series B funding for Peel

Lightspeed Venture Partners leads $16.7mm Series B funding for Peel. The Series B funding will enable the company to move forward with additional retail opportunities for the Peel device, as well as for expansion of the Peel application for additional mobile platforms and content sources.

Glu Mobile partners with best-selling author James Frey

[caption id="attachment_284" align="alignleft" width="120" caption="Glu logo on white"][/caption]Glu Mobile partners with best-selling author James Frey. Unique collaboration to publish original content as mobile games and novels. James Frey and Full Fathom Five will work closely with Glu on the creation of a minimum of four original story ideas during the initial two-year term of the agreement, which will be brought to life in different media, including being written as action-adventure novels and developed into mobile games.