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Mobile video use booms as programmatic matures

Mobile video and private marketplace use increases in 1H 2015 as programmatic matures. Private marketplaces account for more than 40% of business for Spotxchange as use of programmatic becomes more sophisticated. “We are witnessing a stunning revolution in mobile video” says Mike Shehan, CEO of SpotXchange. Publishers begin to use programmatic to execute direct sold deals for holistic yield visibility. Global expansion sees three international offices open and 28% global headcount growth for SpotXchange.

Snapchat

Snapchat will create Live Stories for major Univision events

Snapchat Live Stories allow Snapchatters at the same event to contribute their unique perspectives through photo and video Snaps to one collective Story. Snapchat curates each Live Story, aiming to capture how participants are experiencing the event from all angles. Each Live Story is several minutes in length and available for Snapchatters to view for 24 hours.

Univision Interactive Media & MobiTV expands Univision video content to mobile devices

Univision Interactive Media & MobiTV expands Univision video content to mobile devices. Some of Hispanic America’s favorite video content including telenovela episodes and clips of Univision sports and entertainment shows is now available to millions of MobiTV subscribers via mobile TV and video applications powered by the MobiTV platform. These applications are available on hundreds of mobile devices including smartphones and tablets across major U.S. carrier networks such as AT&T, Verizon Wireless, Sprint and T-Mobile.

Tablets and mobile devices get community and entertainment with Motorola Mobility’s SocialTV

Motorola Mobility blends community and entertainment with the launch of SocialTV companion service for tablets and mobile devices. The new tablet and mobile device companion extends Motorola Medios multi-screen video service management portfolio.

Motorola’s new SocialTV Companion Service is part of the Motorola Medios multi-screen video service management portfolio. SocialTV helps service providers differentiate their offering and generate incremental revenue by leveraging social networking, loyalty programs, advertising and product merchandising via companion devices such as tablets, smartphones and laptops.

iVdopia’s mobile video ads on iPhone & Android devices drive DVD sales for ‘Corpse Princess’

iiVdopia’s mobile video ads on iPhone & Android devices drive DVD sales for ‘Corpse Princess’. The video and rich media mobile campaign ran for the entire month of September, and was targeted at a niche audience of young men and women interested in the anime genre of entertainment across Smartphone devices on multiple-platforms like the iPhone, iPod Touch and Android. Created and implemented exclusively by iVdopia, the video and rich media mobile ad campaign was designed to build awareness, generate interest and deliver an interactive experience.

Mobile Streams launches HBO mobile retail portal

mobilestreams-logoMobile Streams announced that it will launch HBO Mobile, a mobile internet retail portal for the premium television network Home Box Office (HBO).
The HBO Mobile retail site will offer personalization content (i.e. ringtones and wallpapers) from popular and award-winning HBO shows such as Flight of the Conchords, Big Love, True Blood, Rome, Entourage, The Sopranos, Sex and the City and The Wire.

Vringo™ and Comedy Time deliver stand-up comedy video ringtones

Vringo™ and Comedy Time will provide consumers with bite-sized stand-up comedy video ringtones. Through the mobile partnership, Vringo users will have free access to a collection of bite-sized stand-up performances from popular comedians.

Envivio secures $25 million

Envivio secures $25 million in funding following extended period of rapid growth. Envivio completes world-class leadership team with appointment of new CFO, COO and board members.

Mobile video from TipMotion – Avot Media

TipMotion from Avot Media provides full screen mobile video – while cutting server processing by up to 90% and reducing network data load by half. It serves more handsets than any other competing technology – and it is ready for market now.

Vringo’s video ringtone channels in time for Presidential Election

Vringo introduces world’s first video ringtones channels just in time for the presidential elections. Mobile technology and mobile content breakthrough enables automatic daily delivery of new campaign video ringtones to cell phones and mobile devices.