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Verve Mobile adds new leadership to grow sales ops and creative development

Verve Mobile adds two key senior management appointments to its leadership team. Anna Hougart will serve as vice president of revenue operations and Walter Geer joins the company as vice president and creative director. Hailing from Viggle and Pointroll, respectively, they will infuse growth and scale to existing and new services.

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Mobile video use booms as programmatic matures

Mobile video and private marketplace use increases in 1H 2015 as programmatic matures. Private marketplaces account for more than 40% of business for Spotxchange as use of programmatic becomes more sophisticated. “We are witnessing a stunning revolution in mobile video” says Mike Shehan, CEO of SpotXchange. Publishers begin to use programmatic to execute direct sold deals for holistic yield visibility. Global expansion sees three international offices open and 28% global headcount growth for SpotXchange.

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Mobile automation platform Appboy nabs $15 million in Series B funding

Appboy empowers marketers to manage the customer life cycle beyond the download. The intuitive marketing automation platform enables mobile apps to build and increase engagement with their user base through rich segmentation, multi-channel messaging and multivariate testing.

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Engage Mobility launches mobile marketing solution for Realtors

Engage Mobile’s mobile marketing solution will allow Realtors to utilize the power of the Engage Mobile augmented reality technology to bring images of properties to life in mobile video. A prospective home buyer will now have the ability to scan a picture of the home from a flyer or sign and pull the virtual tour for the home on the user’s mobile device or smartphone.

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Adbrain mobile advertising buying platform goes into private beta

Adbrain mobile advertising platform launches in private beta with Annalect, M&C Saatchi Mobile, Fetch, Somo and The Exchange Lab on board to conduct rapid experiments. Aim is to bring programmatic ad buying on mobile to global brands looking to turn data into insights for smarter real-time mobile advertising.

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Vizrt showcases product to monetize mobile content at Mobile World Congress 2014

Vizrt’s Viz Engine and other products will help businesses deliver smarter workflows that effectively monetize mobile content. These mobile specific marketing solutions give content providers the flexibility, efficiency and complete control to deliver high-resolution content straight into the hands of the consumer.

A suite of products will be on display at this year’s Mobile World Congress 2014 in Barcelona, Spain.

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Google and AOL funding Vungle an in-app mobile advertising exchange

Vungle, an in-app mobile video advertising platform secured $17 million in Series B funding led by Thomvest Ventures with participation from existing investors Crosslink Capital, Google Ventures, AOL Ventures, SoftTech VC, and Webb Investment Network.

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Yahoo! & Mocean Mobile launch programmatic mobile advertising

Mocean Mobile selects the Yahoo Ad Exchange to combine premium mobile inventory with real-time programmatic buying and precise targeting which will help advertisers grapple with the growing world of mobile.

According to recent research from eMarketer, programmatic advertising media buying is expected to account for nearly 30 percent of all display ad spending by 2017 or over $9 billion.

Angry Birds creator Rovio plans mobile advertising flight

Rovio, the maker of Angry Birds, has formed a brand advertising partnership team comprising of several senior executives, essentially new hires from Apple, Millennial Media and inMobi. The new mobile ad division will allow companies to buy into its Angry Bird franchise as well as associated channels in YouTube.

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Mobile paid search spend up significantly

Brands are investing in Facebook Advertising with new bigger budgets with a focus on Fan Acquisition while Mobile PPC spend conctinues to increase based on Efficient Frontier’s Q4 2011 Digital Marketing Performance Report. Mobile spend accounts for 7-8% of search spend compared to 2% just a year ago.