Mobile video use booms ...

SpotXchange, the leading video monetization platform for publishers, continued its rapid growth trajectory in 2015, with three new offices opened, 28% global headcount growth and an 800% increase in mobile video spend during 1H 2015. “Brand advertisers are now wholeheartedly embracing...

Adbrain mobile advertis...

Fewer than 9 months after securing $1.5m in seed funding, Adbrain has launched the advertising industry’s first truly transparent, customizable, and intelligent platform for programmatic mobile audience buying – in private beta. Adbrain has formed strategic partnerships with a...

Vizrt showcases product...

Vizrt, a leading provider of content production tools for the digital media industry, will be showcasing its latest developments to help customers better manage and distribute high-resolution content to mobile devices. The solutions give content providers the flexibility, efficiency and...

Google and AOL funding ...

Vungle, an in-app mobile video advertising platform secured $17 million in Series B funding led by Thomvest Ventures with participation from existing investors Crosslink Capital, Google Ventures, AOL Ventures, SoftTech VC, and Webb Investment Network. With the funds, Vungle plans to build...

Yahoo! & Mocean Mo...

Mocean Mobile a leading mobile technology advertising platform announced the launch of the Mocean Mobile Marketplace, a premium mobile ad marketplace powered by the Yahoo Ad Exchange. Mocean Mobile will work with Yahoo to help advertisers and publishers efficiently buy and sell premium...

Angry Birds creator Rov...

Rovio, the maker of Angry Birds, has formed a brand advertising partnership team comprising of several senior executives, essentially new hires from Apple, Millennial Media and inMobi. The new mobile ad division will allow companies to buy into its Angry Bird franchise as well as...

Mobile paid search spen...

Big brands are continuing to invest in Facebook advertising and focusing on fan acquisition. Spend in social media advertising is now additive to existing budgets rather than subtracting from other digital media channels, demonstrating the growing investment in the medium. Brands...