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Mobile video use booms as programmatic matures

Mobile video and private marketplace use increases in 1H 2015 as programmatic matures. Private marketplaces account for more than 40% of business for Spotxchange as use of programmatic becomes more sophisticated. “We are witnessing a stunning revolution in mobile video” says Mike Shehan, CEO of SpotXchange. Publishers begin to use programmatic to execute direct sold deals for holistic yield visibility. Global expansion sees three international offices open and 28% global headcount growth for SpotXchange.

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Adbrain mobile advertising buying platform goes into private beta

Adbrain mobile advertising platform launches in private beta with Annalect, M&C Saatchi Mobile, Fetch, Somo and The Exchange Lab on board to conduct rapid experiments. Aim is to bring programmatic ad buying on mobile to global brands looking to turn data into insights for smarter real-time mobile advertising.

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Vizrt showcases product to monetize mobile content at Mobile World Congress 2014

Vizrt’s Viz Engine and other products will help businesses deliver smarter workflows that effectively monetize mobile content. These mobile specific marketing solutions give content providers the flexibility, efficiency and complete control to deliver high-resolution content straight into the hands of the consumer.

A suite of products will be on display at this year’s Mobile World Congress 2014 in Barcelona, Spain.

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Google and AOL funding Vungle an in-app mobile advertising exchange

Vungle, an in-app mobile video advertising platform secured $17 million in Series B funding led by Thomvest Ventures with participation from existing investors Crosslink Capital, Google Ventures, AOL Ventures, SoftTech VC, and Webb Investment Network.

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Yahoo! & Mocean Mobile launch programmatic mobile advertising

Mocean Mobile selects the Yahoo Ad Exchange to combine premium mobile inventory with real-time programmatic buying and precise targeting which will help advertisers grapple with the growing world of mobile.

According to recent research from eMarketer, programmatic advertising media buying is expected to account for nearly 30 percent of all display ad spending by 2017 or over $9 billion.

Angry Birds creator Rovio plans mobile advertising flight

Rovio, the maker of Angry Birds, has formed a brand advertising partnership team comprising of several senior executives, essentially new hires from Apple, Millennial Media and inMobi. The new mobile ad division will allow companies to buy into its Angry Bird franchise as well as associated channels in YouTube.

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Mobile paid search spend up significantly

Brands are investing in Facebook Advertising with new bigger budgets with a focus on Fan Acquisition while Mobile PPC spend conctinues to increase based on Efficient Frontier’s Q4 2011 Digital Marketing Performance Report. Mobile spend accounts for 7-8% of search spend compared to 2% just a year ago.

SOFTBANK Corp invests $200 million in InMobi mobile ad network

SOFTBANK Corp invests $200 million in InMobi, one of the largest investments in the mobile internet space, globally. Softbank joins existing investors Kleiner Perkins Caufield & Byers and Sherpalo Ventures in helping InMobi become a global leader in the mobile advertising industry. The $200 million investment, one of the largest to date in the mobile internet space , will help the company create value across the mobile ecosystem globally through world-class advertising, mobile payments using SmartPay™, and HTML5 rich media production and distribution using the recently acquired Sprout™ platform.

Mobile video advertising gets a new file extension from Vdopia .VDO

Mobile video advertising gets a new file extension from Vdopia .VDO. New format mobile video advertising format will allow advertisers to seamlessly run video-enable ads on the mobile web sans Flash. You can auto-play video on mobile web pages, adjacent to content, on virtually any smartphone — without disrupting the user’s web-browsing experience.

Local mobile advertising grows significantly 1st quarter of 2011

Verve Wireless releases Local Mobile Index™ report. Local mobile advertising spends grew a healthy 82% in the 1st quarter of 2011. Verve defines local advertising spends as small and medium businesses purchasing mobile media within their respective markets. It does not include national advertisers spending in specific local markets, which Verve instead classifies as national advertising.