SOFTBANK Corp invests $...

InMobi, one of the world’s largest independent mobile ad networks, and SOFTBANK Corp, completed a $200 million investment, early this week. The funding will take place in two tranches- $100 million in September 2011 followed by an equivalent tranche in April 2012. Softbank joins...

Mobile video advertisin...

New Technology Enables Advertisers and Publishers to Seamlessly Bypass Flash and Plug-ins to Run Video Ads on the Mobile Web Across iPhone, iPad, Android and BlackBerry Vdopia Inc., the world’s largest mobile video advertising company, today announced .VDO: a new file format that...

Local mobile advertisin...

Verve Wireless, Inc. the leading mobile advertising platform for local media, released their quarterly Local Mobile Index report which shows a significant increase in overall local advertising spending in mobile from the previous quarter. Some key findings include: Automotive was the top...

ValueClick acquires mob...

ValueClick, Inc. (Nasdaq:VCLK) announced the acquisition of Greystripe, Inc., a leading brand-focused mobile advertising network and platform. The mobile acquisition will provide ValueClick immediate scale in the U.S. mobile advertising market, a $1.1 billion market that is expected to...

Android surpasses iOS f...

InMobi, an independent mobile advertising network, shared results of its monthly network data analysis findings in its Mobile Insights Report: Global Edition March 2011. The largest and most comprehensive report of its kind is based on data from the InMobi network which serves 31.9...

Motricity acquires Aden...

Motricity (Nasdaq:MOTR) today announced it has completed its acquisition of Adenyo, a mobile advertising, marketing, and analytics solutions provider with operations in the United States, Canada and Europe. Motricity’s integration of Adenyo’s capabilities into its software as...

US mobile advertising r...

Q4 2010 Revenues Also Increase to New High of $7.4 Billion with 19% Increase over Q4 2009 and 15% Increase over Q3 2010 The IAB Internet Advertising Revenue Report for the full year 2010 and Q4 2010 both showed record results in the United States. Released today by the Interactive...