Yahoo! & Mocean Mo...

Mocean Mobile a leading mobile technology advertising platform announced the launch of the Mocean Mobile Marketplace, a premium mobile ad marketplace powered by the Yahoo Ad Exchange. Mocean Mobile will work with Yahoo to help advertisers and publishers efficiently buy and sell premium...

Angry Birds creator Rov...

Rovio, the maker of Angry Birds, has formed a brand advertising partnership team comprising of several senior executives, essentially new hires from Apple, Millennial Media and inMobi. The new mobile ad division will allow companies to buy into its Angry Bird franchise as well as...

Mobile paid search spen...

Big brands are continuing to invest in Facebook advertising and focusing on fan acquisition. Spend in social media advertising is now additive to existing budgets rather than subtracting from other digital media channels, demonstrating the growing investment in the medium. Brands...

SOFTBANK Corp invests $...

InMobi, one of the world’s largest independent mobile ad networks, and SOFTBANK Corp, completed a $200 million investment, early this week. The funding will take place in two tranches- $100 million in September 2011 followed by an equivalent tranche in April 2012. Softbank joins...

Mobile video advertisin...

New Technology Enables Advertisers and Publishers to Seamlessly Bypass Flash and Plug-ins to Run Video Ads on the Mobile Web Across iPhone, iPad, Android and BlackBerry Vdopia Inc., the world’s largest mobile video advertising company, today announced .VDO: a new file format that...

Local mobile advertisin...

Verve Wireless, Inc. the leading mobile advertising platform for local media, released their quarterly Local Mobile Index report which shows a significant increase in overall local advertising spending in mobile from the previous quarter. Some key findings include: Automotive was the top...

ValueClick acquires mob...

ValueClick, Inc. (Nasdaq:VCLK) announced the acquisition of Greystripe, Inc., a leading brand-focused mobile advertising network and platform. The mobile acquisition will provide ValueClick immediate scale in the U.S. mobile advertising market, a $1.1 billion market that is expected to...