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Ignoring mobile will cost UK SMEs £77 billion in 2014

Hibu’s survey finds only ten per cent of UK small and medium-sized enterprises have mobile optimized websites that work with mobile devices naturally.

The research also found that SMEs value mobile optimization and know its growing. Survey respondents expect that transactions conducted on mobile devices will increase exponentially across all sales channels in 2014, exceeding £29 billion – a 10x increase over 2013.