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Verve Mobile adds new leadership to grow sales ops and creative development

Verve Mobile adds two key senior management appointments to its leadership team. Anna Hougart will serve as vice president of revenue operations and Walter Geer joins the company as vice president and creative director. Hailing from Viggle and Pointroll, respectively, they will infuse growth and scale to existing and new services.

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Carrier iQ bringing big data analytics to the telecom industry

Mobile intelligence provider brings SaaS flexibility and economy to mobile network operators worldwide with iQ xPlore SmartStart, a quick-to-deploy, proven device-centric big data analytics solution.

MNOs typically have access to data from inside their networks, as well as some user-generated information, but they have little insight on what is happening on the device itself.

Motricity acquires Adenyo, folds mobile advertising, marketing and analytics into the mCore platform

Motricity acquires Adenyo, folds mobile advertising, marketing and analytics into the mCore platform. Motricity now delivers relevance-based mobile advertising and marketing campaigns to hundreds of millions of Users across a wide range of devices including iPhone, iPad, Android, and BlackBerry. Adenyo enables brands, media companies, advertising agencies and mobile operators to directly engage consumers through the delivery of highly targeted mobile advertising and marketing campaigns – which are delivered predominately via smartphones, tablets and next generation mobile devices. Customers include: AT&T, McDonald’s, Coca-Cola, Ford Motor Company, Paramount Pictures, Garnier, Omnicom Media Group and Bouygues Telecom. Since the transaction was initially announced on January 31, 2011, Adenyo has continued to gain momentum, adding Visa, Samsung and Kraft as new customers.

Mobile financial services will drive significant economic development in Africa

ABI ResearchMobile financial services will drive significant economic development in Africa. While the mobile financial ecosystem in the developing world is still small, it will start to take off in earnest in 2011. In 2009, subscribers to mobile P2P services in Africa totaled only about 9 million. In 2015, according to the latest ABI Research forecasts, that number will be more than 96 million.

Android ahead of iPhone in Smaato mobile advertising metrics while Symbian still top dog

Google’s Android mobile OS moves ahead of iPhone in new Smaato mobile advertising metrics. Nokia’s Symbian still number one. Google Nexus One and Motorola Droid effect? Smaato Metrics for January suggest that new Android devices are revolutionizing mobile advertising performance measured by CTR (click-through-rate).

m-Wise launches new mobile campaigns analytics suite

m-wise-logom-Wise launches new mobile campaigns analytics suite which improves the conversion rate of mobile services advertisements and campaigns. The mobile campaigns analytics suite enables fast and effective analysis of mobile content and services advertised by: TV, radio & Internet campaigns, ad words, newspaper ads and billboards, which allows extensive analysis of topics such as: conversion rates, billable vs. non-billable users, traffic sources, traffic channels web/WAP/SMS/MMS, traffic quantities, distinct users and subscribers analysis, revenues analysis, purchased content and product analysis, popular content analysis, and much more.

iPhone and Google Android developers want Flurry’s mobile analytics

Flurry AnalyticsWith the Flurry Beta tag removed on the heals of 300 developers using Flurry Analytics, indicators with the first 60 days resulting in the rapid adoption of Flurry Analytics validates the need for mobile analytics in the gaming and application developer communities. With more platforms supported than any other mobile analytics provider — and new features being added all the time — Flurry offers the most complete solution on the market.