Motricity acquires Adenyo, folds mobile advertising, marketing and analytics into the mCore platform. Motricity now delivers relevance-based mobile advertising and marketing campaigns to hundreds of millions of Users across a wide range of devices including iPhone, iPad, Android, and BlackBerry. Adenyo enables brands, media companies, advertising agencies and mobile operators to directly engage consumers through the delivery of highly targeted mobile advertising and marketing campaigns – which are delivered predominately via smartphones, tablets and next generation mobile devices. Customers include: AT&T, McDonald’s, Coca-Cola, Ford Motor Company, Paramount Pictures, Garnier, Omnicom Media Group and Bouygues Telecom. Since the transaction was initially announced on January 31, 2011, Adenyo has continued to gain momentum, adding Visa, Samsung and Kraft as new customers.