Android ahead of iPhone...

Smaato Metrics show average worldwide ad network fill rates down from 35% to 29% in January 2010. Smaato Inc. published the Smaato Mobile Advertising Metrics for January 2010. January’s metrics show a significant improvement of Android device Click Through Rates (CTR) compared to...

MMA’s 1st cross-c...

The Mobile Marketing Association (MMA) (www.mmaglobal.com) announced that the four largest U.S. wireless service providers – Verizon Wireless, AT&T, Sprint, and T-Mobile USA – have agreed to incorporate their mobile marketing guidelines within the MMA’s best practices. This...

US tops Bango’s g...

The USA has knocked the UK off the top slot for mobile web browsing with 29% of the worldwide traffic, according to data released today by Bango. And the good news for content providers is that the growth in traffic is being matched by the growth in users paying for content on the mobile...

m-Wise launches new mob...

The new mobile campaigns analytics suite is an online tool for obtaining business, marketing, campaign and financial analysis of mobile content services. The analytics suite is provided in addition to the extensive MOMA data warehouse and legacy reporting suite that consists of more than...

Mobile Internet search ...

According to surveys conducted by ABI Research in 2007 and 2008, 70% of respondents used their mobile phones to access information through Internet search engines last year. That represents a substantial 14% increase over 2007. The consumption of mobile data services, including search,...

Mpowerplayer defines so...

Mpowerplayer, a mobile content storefronts for Web sites and social networks shared insights collected from the recent launch of its Mplayit Mobile Arcade application on the Facebook and MySpace platforms. Launched in December 2008, the application allows consumers to discover and try...

ABI Research launches n...

A high-growth yet complex marketplace is emerging with the merger of mobile and money. In order to bring clarity to this new market, ABI Research has launched a new “Mobile Money Research Service.” It provides market data, analysis, and forecasts relevant to all the major...