Android ahead of iPhone in Smaato mobile advertising metrics while Symbian still top dog
Google’s Android mobile OS moves ahead of iPhone in new Smaato mobile advertising metrics. Nokia’s Symbian still number one. Google Nexus One and Motorola Droid effect? Smaato Metrics for January suggest that new Android devices are revolutionizing mobile advertising performance measured by CTR (click-through-rate).
Pelago’s Whrrl 2.0 free iphone application
Pelago announces launch of Whrrl v2.0 on Apple App store. The new free iPhone and iPod Touch application lets people capture their real-world stories. “The story format for sharing life experiences is very exciting, because stories are the source of so much inspiration,” said Jeff Holden, Founder and CEO of Pelago.
Skyfire Beta 0.9 release bring social web to masses
Skyfire, the makers of the same-name PC-like mobile browser for mobile devices, released Skyfire Beta 0.9 to bring people closer to each other and their favorite content. This new version of Skyfire integrates a desktop experience browser with the best of the Social Web.
The most noticeable change in the new version of Skyfire is a real-time activity wall which aggregates customized feeds from news, media, Facebook and Twitter.
Mpowerplayer defines social audience for mobile games
Mplayit Mobile Arcade fuels mobile content discovery across social networks, specifically Facebook and MySpace social platforms. The application lets people explore and trial mobile games in their web browser. Based on a sizable sample of Facebook and Myspace members, nearly every visitor tries out the mobile games, while a larger number return to check out new mobile games as they are added to the catalog.

