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Adbrain mobile advertising buying platform goes into private beta

Adbrain mobile advertising platform launches in private beta with Annalect, M&C Saatchi Mobile, Fetch, Somo and The Exchange Lab on board to conduct rapid experiments. Aim is to bring programmatic ad buying on mobile to global brands looking to turn data into insights for smarter real-time mobile advertising.

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Yahoo! & Mocean Mobile launch programmatic mobile advertising

Mocean Mobile selects the Yahoo Ad Exchange to combine premium mobile inventory with real-time programmatic buying and precise targeting which will help advertisers grapple with the growing world of mobile.

According to recent research from eMarketer, programmatic advertising media buying is expected to account for nearly 30 percent of all display ad spending by 2017 or over $9 billion.