Android ahead of iPhone in Smaato mobile advertising metrics while Symbian still top dog
Google’s Android mobile OS moves ahead of iPhone in new Smaato mobile advertising metrics. Nokia’s Symbian still number one. Google Nexus One and Motorola Droid effect? Smaato Metrics for January suggest that new Android devices are revolutionizing mobile advertising performance measured by CTR (click-through-rate).
Boost Mobile launches new mobile advertising program first partners to sign on are Acura and Fox Searchlight Pictures.
Amobee Media Systems named as official Ad-Selling and Ad-Serving partner.
