e-Dialog launches Centre for digital marketing excellence
e-Dialog launches Centre for digital marketing excellence. Centre releases new reports on mobile e-mail and integrating e-mail and social media. The Centre will serve as a resource for marketers, providing primary research and analysis of global online marketing trends and consumer attitudes, while fostering discussion and sharing e-Dialog’s expertise in creating relevant, results-driven marketing communications.
GSM Association and top mobile operators to define mobile advertising metrics
Posted on February 13th, 2008 by Cezanne Huq in Mobile Advertising, Mobile Marketing, Mobile Statistics, Mobile Web
Leading mobile operators such as Vodafone Group, Telefonica O2 Europe, T-Mobile International, FT-Orange Group and 3to work together to measure mobile advertising. GSMA & UK mobile operators to explore delivery of cross-operator metrics for mobile advertising.
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