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	<title>Mobile Mage (mobilemage.com) &#187; FT-Orange Group</title>
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		<title>GSM Association and top mobile operators to define mobile advertising metrics</title>
		<link>http://www.mobilemage.com/2008/02/13/gsm-association-and-top-mobile-operators-to-define-mobile-advertising-metrics/</link>
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		<pubDate>Wed, 13 Feb 2008 16:10:48 +0000</pubDate>
		<dc:creator>Cezanne Huq</dc:creator>
				<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Mobile Statistics]]></category>
		<category><![CDATA[Mobile Web]]></category>
		<category><![CDATA[3]]></category>
		<category><![CDATA[FT-Orange Group]]></category>
		<category><![CDATA[GSM Association]]></category>
		<category><![CDATA[Mobile Analytics]]></category>
		<category><![CDATA[T-Mobile International]]></category>
		<category><![CDATA[Telefonica O2 Europe]]></category>
		<category><![CDATA[Vodafone Group]]></category>

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		<description><![CDATA[<a href="http://www.mobilemage.com/wp-content/uploads/2008/02/gsm_world.gif" title="GSM Association (GSMA) logo"><img src="http://www.mobilemage.com/wp-content/uploads/2008/02/gsm_world.thumbnail.gif" alt="GSM Association (GSMA) logo" align="left" /></a>Leading mobile operators such as Vodafone Group, Telefonica O2 Europe, T-Mobile International, FT-Orange Group and 3to work together to measure mobile advertising. GSMA &#038; UK mobile operators to explore delivery of cross-operator metrics for mobile advertising.]]></description>
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