Android ahead of iPhone in Smaato mobile advertising metrics while Symbian still top dog
Google’s Android mobile OS moves ahead of iPhone in new Smaato mobile advertising metrics. Nokia’s Symbian still number one. Google Nexus One and Motorola Droid effect? Smaato Metrics for January suggest that new Android devices are revolutionizing mobile advertising performance measured by CTR (click-through-rate).
Smaato closes $3.5M financing round
Mobile advertising pioneer and creater of Smaato Open Mobile Advertising (SOMA) closes $3.5M in Series A financing.
Mobile media company Player X has been appointed by Virgin Mobile UK as its official aggregator for all its mobile games and video content.
M:Metrics reports growth in mobile music adoption. With massive growth in musicphones, as many as 20 Percent of mobile subscribers are listening to music on their mobile devices.
46 million mobile data users utilized mobile search functions in the third quarter of 2007, according to Nielsen. Local listings lead as most popular search objective; millions also searched for sports, news, weather and other mobile content.
Helio released Mysto(TM), an ultra-thin slider featuring a large, reflective mirror-like screen, a svelte, sapphire blue body and electrostatic keys that make the device shiver when pressed. Mysto also debuts two new Helio GPS search services, WHERE(TM) and Tellme(TM), adding to Helio’s burgeoning portfolio of GPS-enabled services that started with the industry-first launch of GPS-enabled Google Maps(TM) for mobile and GPS-tagging of photos and videos, plus real-time Garmin turn-by-turn Navigation. Combined with nationwide 3G access and Helio’s acclaimed user interface and suite of communications services, Mysto is an ultimate mix of good looks and intelligence.
QuickPlay Media introduces first free streaming video service for BlackBerry Smartphones. QuickPlay removes cost barrier to customer adoption of mobile video services.
Human-powered search engine ChaCha launches powerful new mobile initiative. Now mobile phone users can text any question to 242242 in natural English language, and a knowledgeable person will return the answer!
MSN Mobile does advertising and premium content
MSN Mobile does advertising and premium content with premier advertisers Paramount Pictures and Jaguar to kick it all off.
ZenZui becomes Zumobi and announces beta program. The newly re-branded company will open access to beta offering on December 14th.
