SOFTBANK Corp invests $...

InMobi, one of the world’s largest independent mobile ad networks, and SOFTBANK Corp, completed a $200 million investment, early this week. The funding will take place in two tranches- $100 million in September 2011 followed by an equivalent tranche in April 2012. Softbank joins...

Mobile video advertisin...

New Technology Enables Advertisers and Publishers to Seamlessly Bypass Flash and Plug-ins to Run Video Ads on the Mobile Web Across iPhone, iPad, Android and BlackBerry Vdopia Inc., the world’s largest mobile video advertising company, today announced .VDO: a new file format that...

ValueClick acquires mob...

ValueClick, Inc. (Nasdaq:VCLK) announced the acquisition of Greystripe, Inc., a leading brand-focused mobile advertising network and platform. The mobile acquisition will provide ValueClick immediate scale in the U.S. mobile advertising market, a $1.1 billion market that is expected to...