Android ahead of iPhone in Smaato mobile advertising metrics while Symbian still top dog
Google’s Android mobile OS moves ahead of iPhone in new Smaato mobile advertising metrics. Nokia’s Symbian still number one. Google Nexus One and Motorola Droid effect? Smaato Metrics for January suggest that new Android devices are revolutionizing mobile advertising performance measured by CTR (click-through-rate).
m-Wise launches new mobile campaigns analytics suite
m-Wise launches new mobile campaigns analytics suite which improves the conversion rate of mobile services advertisements and campaigns. The mobile campaigns analytics suite enables fast and effective analysis of mobile content and services advertised by: TV, radio & Internet campaigns, ad words, newspaper ads and billboards, which allows extensive analysis of topics such as: conversion rates, billable vs. non-billable users, traffic sources, traffic channels web/WAP/SMS/MMS, traffic quantities, distinct users and subscribers analysis, revenues analysis, purchased content and product analysis, popular content analysis, and much more.
iPhone and Google Android developers want Flurry’s mobile analytics
With the Flurry Beta tag removed on the heals of 300 developers using Flurry Analytics, indicators with the first 60 days resulting in the rapid adoption of Flurry Analytics validates the need for mobile analytics in the gaming and application developer communities. With more platforms supported than any other mobile analytics provider — and new features being added all the time — Flurry offers the most complete solution on the market.
GSM Association and top mobile operators to define mobile advertising metrics
Leading mobile operators such as Vodafone Group, Telefonica O2 Europe, T-Mobile International, FT-Orange Group and 3to work together to measure mobile advertising. GSMA & UK mobile operators to explore delivery of cross-operator metrics for mobile advertising.
Free mobile web site analytics with advertising network Mobilytics
Mobilytics, mobile web analytics and mobile advertising network combined. Mobile Visions, Inc. releases first fully hosted, free mobile web site analytics solution that creates revenue for web site publishers. Accurate mobile web statistics are finally available quickly and easily.
Mobile web analytics is now a reality with Bango Analytics
Bango Analytics meets industry demand for mobile web stats. Unique ID technology provides essential understanding of mobile visitors to enhance marketing effectiveness. Businesses can now determine the number of unique visitors that visited their mobile site, what phones they used, which networks in which countries they come from.
