Android ahead of iPhone in Smaato mobile advertising metrics while Symbian still top dog
Google’s Android mobile OS moves ahead of iPhone in new Smaato mobile advertising metrics. Nokia’s Symbian still number one. Google Nexus One and Motorola Droid effect? Smaato Metrics for January suggest that new Android devices are revolutionizing mobile advertising performance measured by CTR (click-through-rate).
“Monsters vs. Aliens” invading a mobile phone near you
Glu Mobile Inc. (Nasdaq:GLUU), a leading global publisher of mobile games, announced the worldwide launch of the mobile game based on DreamWorks Animation SKG, Inc.’s (Nasdaq: DWA) highly-anticipated film, “Monsters vs. Aliens,” which comes to theaters in the U.S. on March 27, 2009. This marks the second mobile game to be developed and published by Glu based on DreamWorks Animation’s hit films, following the 2008 release of “Madagascar: Escape 2 Africa.”
Mobile Streams launches HBO mobile retail portal
Mobile Streams announced that it will launch HBO Mobile, a mobile internet retail portal for the premium television network Home Box Office (HBO).
The HBO Mobile retail site will offer personalization content (i.e. ringtones and wallpapers) from popular and award-winning HBO shows such as Flight of the Conchords, Big Love, True Blood, Rome, Entourage, The Sopranos, Sex and the City and The Wire.
Mpowerplayer defines social audience for mobile games
Mplayit Mobile Arcade fuels mobile content discovery across social networks, specifically Facebook and MySpace social platforms. The application lets people explore and trial mobile games in their web browser. Based on a sizable sample of Facebook and Myspace members, nearly every visitor tries out the mobile games, while a larger number return to check out new mobile games as they are added to the catalog.
iPhone and Google Android developers want Flurry’s mobile analytics
With the Flurry Beta tag removed on the heals of 300 developers using Flurry Analytics, indicators with the first 60 days resulting in the rapid adoption of Flurry Analytics validates the need for mobile analytics in the gaming and application developer communities. With more platforms supported than any other mobile analytics provider — and new features being added all the time — Flurry offers the most complete solution on the market.
Twistbox Entertainment reach 75 million mobile game plays
Sonic Branded Solutions re-brands as Sonic Boom and blasts into online and social media
Glu Mobile bringing new Transformers mobile game to mobile phones
Greystripe and Celltick sign a deal to deliver ad-funded mobile games
Celltick, a pioneer of idle screen mobile marketing solutions announces a new partnership with San Francisco-based Greystripe, the leading ad-supported mobile games and applications distributor. The partnership will see the two companies team up to distribute advertising-funded mobile games for mobile devices through Celltick’s innovative LiveScreen(TM) mobile media platform.
Call Of Duty: World At War on mobile phones
Glu Mobile Inc. (Nasdaq: GLUU), a leading global publisher of mobile games, announced an agreement with Activision, Inc. that will extend the companies’ exclusive, worldwide partnership to include Call of Duty®: World at War for mobile phones and mobile devices.


