Android ahead of iPhone in Smaato mobile advertising metrics while Symbian still top dog
Google’s Android mobile OS moves ahead of iPhone in new Smaato mobile advertising metrics. Nokia’s Symbian still number one. Google Nexus One and Motorola Droid effect? Smaato Metrics for January suggest that new Android devices are revolutionizing mobile advertising performance measured by CTR (click-through-rate).
Vodafone launches Voice SMS for subscribers
Launch on Kirusa Voice SMS platform enables Vodafone subscribers to send Voice SMS messages across India. any Vodafone customer can send a Voice SMS message to a mobile subscriber, anywhere in India, for a fixed price of 75 paise (approximately USD 0.01) per minute. The Voice SMS service is available to both prepaid and postpaid subscribers.
Comverse launches mobile advertising solution
Comverse launches mobile advertising solution, opening lucrative new channels for operators. The solution includes a Mobile Ad Server, Campaign Management, Ad Targeting Engine, Multi-Channel Traffic Interceptors and Data Collectors, Ad Injectors and comprehensive billing and reporting tools.
Free mobile web site analytics with advertising network Mobilytics
Mobilytics, mobile web analytics and mobile advertising network combined. Mobile Visions, Inc. releases first fully hosted, free mobile web site analytics solution that creates revenue for web site publishers. Accurate mobile web statistics are finally available quickly and easily.
eBuddy gets 6.5 million euros for international expansion
Led by Prime Technology Ventures, eBuddy secures €6.5 million Series B funding. Funding will be geared towards international expansion & development for the
web and mobile instant messaging (IM). Yet another sign of continued investor interest in the mobile advertising and technology sector.
