Mobile Mage (mobilemage.com)

JiWire closes $11 million in venture capital funding to expand largest mobile audience. Panorama Capital leads Series B financing to specifically fuel mobile audience and advertiser growth. Panorama Capital is joined by new investor Comcast Interactive Capital and existing investor DFJ Frontier. JiWire claims to be the first company to leverage wireles Internet as a means to advertise, with 20 million unique users and 25,000 Wi0Fi hotspots I wonder if they’ve managed to engage these visitors as customers.

MMA brokers first ever mobile industry cross-carrier best practices with Verizon, AT&T, Sprint and T-Mobile USA. Four largest U.S. wireless service providers consolidate their playbooks around MMA best practices, enabling $200 million in annual efficiencies and ensuring a consistent user experience.

Domino’s Pizza beams mobile coupons with Air2Web’s mobile services. Domino’s Pizza (NYSE: DPZ), the recognized world leader in pizza delivery, to be the sole mobile services provider for Domino’s new mobile coupon campaign management platform.

Domino’s sends coupon codes to opted-in consumers via text message. Customers can use the coupons when they place orders online in English and Spanish by visiting www.dominos.com or from a Web-enabled cell phone by visiting mobile.dominos.com.

Greystripe secures $5.5 million in Series C funding to unify online and mobile advertising into one comprehensive advertising solution. Greystripe powers over 180 million ad-supported mobile downloads, makes it easy to buy across online and mobile. With a unified ad platform connecting mobile and online, the popular third screen now offers Web-like campaign management and measurement, such as engagement, while expanding to new levels of targeting, such as location.

m-Wise launches new mobile campaigns analytics suite which improves the conversion rate of mobile services advertisements and campaigns. The mobile campaigns analytics suite enables fast and effective analysis of mobile content and services advertised by: TV, radio & Internet campaigns, ad words, newspaper ads and billboards, which allows extensive analysis of topics such as: conversion rates, billable vs. non-billable users, traffic sources, traffic channels web/WAP/SMS/MMS, traffic quantities, distinct users and subscribers analysis, revenues analysis, purchased content and product analysis, popular content analysis, and much more.

Mandalay Media, Inc. subsidiary Twistbox Entertainment, Inc. (Twistbox), announced that its mobile play-for-prizes platform has hosted over 75 million game play sessions. The Company’s play-for-prizes platform includes iconic games from leading publishers, studios and cable networks.

Apptera secures an additional $10.5M in venture capital funding and appoints former Yahoo! senior vice president of sales to the board. Funding and expertise should assit with leadership growth in voice and visual mobile advertising. Lightspeed Venture Partners, Alloy Ventures, and Walden International lead this round.

US mobile advertising experiences 13 percent quarterly growth, still trailing UK, Indian mobile markets.
SMS and text message based campaigns continue to dominate in all markets according to Limbo and GfK Technology.

Celltick, a pioneer of idle screen mobile marketing solutions announces a new partnership with San Francisco-based Greystripe, the leading ad-supported mobile games and applications distributor. The partnership will see the two companies team up to distribute advertising-funded mobile games for mobile devices through Celltick’s innovative LiveScreen(TM) mobile media platform.

In 2007, China’s mobile advertising market grew 97% over the previous year. Currently, SMS advertising is the type of mobile advertising most widely used and represented an estimated 40%–50% of China’s mobile advertising revenue in 2007.