http://www.mobilemage.com Tue, 17 Jan 2012 01:26:33 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://www.mobilemage.com/2011/09/18/softbank-corp-invests-200-million-in-inmobi-mobile-ad-network/ http://www.mobilemage.com/2011/09/18/softbank-corp-invests-200-million-in-inmobi-mobile-ad-network/#comments Sun, 18 Sep 2011 21:20:51 +0000 Cezanne Huq http://www.mobilemage.com/?p=872 SOFTBANK Corp invests $200 million in InMobi, one of the largest investments in the mobile internet space, globally. Softbank joins existing investors Kleiner Perkins Caufield & Byers and Sherpalo Ventures in helping InMobi become a global leader in the mobile advertising industry. The $200 million investment, one of the largest to date in the mobile internet space , will help the company create value across the mobile ecosystem globally through world-class advertising, mobile payments using SmartPay™, and HTML5 rich media production and distribution using the recently acquired Sprout™ platform.]]> http://www.mobilemage.com/2011/09/18/softbank-corp-invests-200-million-in-inmobi-mobile-ad-network/feed/ 0 http://www.mobilemage.com/2011/06/28/mobile-video-advertising-gets-a-new-file-extension-from-vdopia-vdo/ http://www.mobilemage.com/2011/06/28/mobile-video-advertising-gets-a-new-file-extension-from-vdopia-vdo/#comments Tue, 28 Jun 2011 23:39:03 +0000 Cezanne Huq http://www.mobilemage.com/?p=862 Mobile video advertising gets a new file extension from Vdopia .VDO. New format mobile video advertising format will allow advertisers to seamlessly run video-enable ads on the mobile web sans Flash. You can auto-play video on mobile web pages, adjacent to content, on virtually any smartphone -- without disrupting the user's web-browsing experience.]]> http://www.mobilemage.com/2011/06/28/mobile-video-advertising-gets-a-new-file-extension-from-vdopia-vdo/feed/ 0 http://www.mobilemage.com/2011/03/31/mister-landscaper-on-the-move-with-mobile-marketing-campaign/ http://www.mobilemage.com/2011/03/31/mister-landscaper-on-the-move-with-mobile-marketing-campaign/#comments Thu, 31 Mar 2011 00:11:37 +0000 Cezanne Huq http://www.mobilemage.com/?p=740 Mister Landscaper leverages on-pack mobile marketing campaign and engages customers with mobile how-to videos and social integration. Augme AD LIFETM mobile platform central to Mister Landscaper's mobile marketing initiative at Lowe's.]]> http://www.mobilemage.com/2011/03/31/mister-landscaper-on-the-move-with-mobile-marketing-campaign/feed/ 0 http://www.mobilemage.com/2011/03/13/mobile-video-advertising-platform-by-tidaltv-targets-any-mobile-device/ http://www.mobilemage.com/2011/03/13/mobile-video-advertising-platform-by-tidaltv-targets-any-mobile-device/#comments Sun, 13 Mar 2011 23:25:52 +0000 Cezanne Huq http://www.mobilemage.com/?p=703 Mobile video advertising platform by TidalTV. New mobile video advertising platform enables marketers and advertisers to target, optimize and manage mobile and online advertising campaigns across multiple screens. According to a recent report by Nielsen, Americans who watch video on mobile phones, watch approximately 3 hours and 37 minutes of mobile video each month. With the increased adoption of smartphones and tablets, mobile video viewers are expected to represent more than half (56.7%) of mobile users by 2014. Source eMarketer, July 2010.]]> http://www.mobilemage.com/2011/03/13/mobile-video-advertising-platform-by-tidaltv-targets-any-mobile-device/feed/ 0 http://www.mobilemage.com/2010/11/19/mobile-affiliate-network-offermobi-sees-considerable-growth/ http://www.mobilemage.com/2010/11/19/mobile-affiliate-network-offermobi-sees-considerable-growth/#comments Fri, 19 Nov 2010 17:06:24 +0000 Cezanne Huq http://www.mobilemage.com/?p=679 OfferMobi continues steady growth in mobile affiliate network and advertising industry since its launch this year. OfferMobie shares its record-setting click rates and conversion increases over the past month based on rapid momentum in North America and advertiser's demand for performance-based mobile advertising networks. The platform launched in April 2010, they've got 60 brand advertisers now. We would be interested in case studies and discussions with some of the advertisers to gauge the quality of the traffic.]]> http://www.mobilemage.com/2010/11/19/mobile-affiliate-network-offermobi-sees-considerable-growth/feed/ 0 http://www.mobilemage.com/2010/10/31/hipcricket%e2%80%99s-mobile-advertising-network-grew-tenfold-in-2010/ http://www.mobilemage.com/2010/10/31/hipcricket%e2%80%99s-mobile-advertising-network-grew-tenfold-in-2010/#comments Sun, 31 Oct 2010 19:55:45 +0000 Cezanne Huq http://www.mobilemage.com/?p=665 Hipcricket’s mobile advertising network grew tenfold in 2010. Claims to drive increased brand awareness, customer acquisition and in-store traffic for clients. Mobile advertising leader empowers agencies and brands to create campaigns that reach highly-targeted consumers spanning 15 industries on a rapidly growing mobile advertising exchange.]]> http://www.mobilemage.com/2010/10/31/hipcricket%e2%80%99s-mobile-advertising-network-grew-tenfold-in-2010/feed/ 0 http://www.mobilemage.com/2010/10/16/emergence-capital-partners-gives-xad-4-million-to-expand-mobile-search-advertising-platform/ http://www.mobilemage.com/2010/10/16/emergence-capital-partners-gives-xad-4-million-to-expand-mobile-search-advertising-platform/#comments Sat, 16 Oct 2010 15:35:03 +0000 Cezanne Huq http://www.mobilemage.com/?p=635 xAD secured $4 million from Emergence Capital Partners LLC of San Mateo, Calif. xAd is a local mobile ad network. It plans to use the capital to expand its technology platform, to scale its management team and to increase its footprint in the local mobile advertising sector.]]> http://www.mobilemage.com/2010/10/16/emergence-capital-partners-gives-xad-4-million-to-expand-mobile-search-advertising-platform/feed/ 0 http://www.mobilemage.com/2010/06/06/27-of-us-mobile-web-users-clicked-on-mobile-ads/ http://www.mobilemage.com/2010/06/06/27-of-us-mobile-web-users-clicked-on-mobile-ads/#comments Sun, 06 Jun 2010 17:50:37 +0000 Cezanne Huq http://www.mobilemage.com/?p=579 A consumer survey conducted by ABI Research in February, 2010 has found that 27% of mobile phone users accessing the mobile Internet have clicked on a mobile banner ad or text link. That compares to 21% in a previous survey conducted by the analyst firm in December, 2008.]]> http://www.mobilemage.com/2010/06/06/27-of-us-mobile-web-users-clicked-on-mobile-ads/feed/ 0 http://www.mobilemage.com/2010/03/15/m-wise-sees-revenue-growth-in-2009-and-moves-from-loss-to-profitability/ http://www.mobilemage.com/2010/03/15/m-wise-sees-revenue-growth-in-2009-and-moves-from-loss-to-profitability/#comments Mon, 15 Mar 2010 21:07:07 +0000 Cezanne Huq http://www.mobilemage.com/?p=552 Mobile content service and technology vendor m-Wise (MWIS) announced its consolidated financial results for the fiscal year ending December 31, 2009. Revenues for the year ended December 31, 2009 rose to $3,166,276, up 12% from $2,833,626 in 2008. Income from license fees and products increased 65% to $795,096 for the year ended December 31, 2009 from $481,116 for the same period in 2008. Gross Profit for the year ended December 31, 2009 rose to $2,269,019, up 31% from $1,727,526 in 2008. General and administrative expenses decreased 14% to $1,662,859 for the year ended December 31, 2009 from $1,940,732 for the year ended December 31, 2008. Research and development expenses decreased 28% to $548,673 for the year ended December 31, 2009 from $758,693 for the year ended December 31, 2008. Net Profit for the year ended December 31, 2009, was $82,985 compared with a net loss of $1,035,722 in 2008.]]> http://www.mobilemage.com/2010/03/15/m-wise-sees-revenue-growth-in-2009-and-moves-from-loss-to-profitability/feed/ 0 http://www.mobilemage.com/2009/04/11/jiwire-gets-11-million-in-funding-for-mobile-audience-and-ad-growth/ http://www.mobilemage.com/2009/04/11/jiwire-gets-11-million-in-funding-for-mobile-audience-and-ad-growth/#comments Sat, 11 Apr 2009 01:13:10 +0000 Cezanne Huq http://www.mobilemage.com/?p=527 JiWire closes $11 million in venture capital funding to expand largest mobile audience. Panorama Capital leads Series B financing to specifically fuel mobile audience and advertiser growth. Panorama Capital is joined by new investor Comcast Interactive Capital and existing investor DFJ Frontier. JiWire claims to be the first company to leverage wireles Internet as a means to advertise, with 20 million unique users and 25,000 Wi0Fi hotspots I wonder if they've managed to engage these visitors as customers.]]> http://www.mobilemage.com/2009/04/11/jiwire-gets-11-million-in-funding-for-mobile-audience-and-ad-growth/feed/ 0