Android ahead of iPhone in Smaato mobile advertising metrics while Symbian still top dog
Google’s Android mobile OS moves ahead of iPhone in new Smaato mobile advertising metrics. Nokia’s Symbian still number one. Google Nexus One and Motorola Droid effect? Smaato Metrics for January suggest that new Android devices are revolutionizing mobile advertising performance measured by CTR (click-through-rate).
JiWire gets $11 million in funding for mobile audience and ad growth
JiWire closes $11 million in venture capital funding to expand largest mobile audience. Panorama Capital leads Series B financing to specifically fuel mobile audience and advertiser growth. Panorama Capital is joined by new investor Comcast Interactive Capital and existing investor DFJ Frontier. JiWire claims to be the first company to leverage wireles Internet as a means to advertise, with 20 million unique users and 25,000 Wi0Fi hotspots I wonder if they’ve managed to engage these visitors as customers.
MMA’s 1st cross-carrier best practices with Verizon, AT&T, Sprint and T-Mobile USA
MMA brokers first ever mobile industry cross-carrier best practices with Verizon, AT&T, Sprint and T-Mobile USA. Four largest U.S. wireless service providers consolidate their playbooks around MMA best practices, enabling $200 million in annual efficiencies and ensuring a consistent user experience.
Vodafone to offer Opera Software mobile browser
Vodafone announces agreement with Opera Software to enhance mobile Internet experience on mobile devices, mobile phones and handsets. Vodafone has signed an agreement with Opera Software to develop a custom-made version of the mobile browser Opera Mini aimed at giving customers with low and mid priced handsets a high quality mobile internet experience on the go.
Vodafone UK launches Vodafone Music
Vodafone UK launches new mobile music experience “Vodafone Music.” A new, simple way to allow customers to discover and buy music anytime and anyplace. You can preview songs you’ve never heard before for free or download favorite tracks straight to their mobile phone or mobile device.
Mobile operators in the United States have begun offering their subscribers flat-rate, all-you-can-eat service pricing plans. However, these flat-rate price plans may just clog up networks for mobile operators.
