Mobile Mage (mobilemage.com)

The USA has knocked the UK off the top slot for mobile web browsing with 29% of the worldwide traffic, according to data released today by Bango. And the good news for content providers is that the growth in traffic is being matched by the growth in users paying for content on the mobile web.

m-Wise launches new mobile campaigns analytics suite which improves the conversion rate of mobile services advertisements and campaigns. The mobile campaigns analytics suite enables fast and effective analysis of mobile content and services advertised by: TV, radio & Internet campaigns, ad words, newspaper ads and billboards, which allows extensive analysis of topics such as: conversion rates, billable vs. non-billable users, traffic sources, traffic channels web/WAP/SMS/MMS, traffic quantities, distinct users and subscribers analysis, revenues analysis, purchased content and product analysis, popular content analysis, and much more.

According to surveys conducted by ABI Research in 2007 and 2008, 70% of respondents used their mobile phones to access information through Internet search engines last year. That represents a substantial 14% increase over 2007. The consumption of mobile data services, including search, has steadily increased year over year as indicated by the use of email and web from a mobile phone.

Mplayit Mobile Arcade fuels mobile content discovery across social networks, specifically Facebook and MySpace social platforms. The application lets people explore and trial mobile games in their web browser. Based on a sizable sample of Facebook and Myspace members, nearly every visitor tries out the mobile games, while a larger number return to check out new mobile games as they are added to the catalog.

Mandalay Media, Inc. subsidiary Twistbox Entertainment, Inc. (Twistbox), announced that its mobile play-for-prizes platform has hosted over 75 million game play sessions. The Company’s play-for-prizes platform includes iconic games from leading publishers, studios and cable networks.

US mobile advertising experiences 13 percent quarterly growth, still trailing UK, Indian mobile markets.
SMS and text message based campaigns continue to dominate in all markets according to Limbo and GfK Technology.

Are We There Yet? comScore M:Metrics reports mobile map use grows 82 percent in the US and 409 percent in Europe. As families hit the road this summer, more will be turning to the mobile device for turn-by-turn directions. Mobile map usage growing much faster than online map usage.

New ”SMS with Attachments” mobile communications service used by 18 million mobile subscribers in China. Developed by ChannelSoft and NMS Communications, new mobile communications service drives increased ARPU as users share multimedia mobile content

Pelago closes $15M Series B round; T-Mobile Venture Fund lead investor. Social discovery service validated by wireless and global technology leaders.

Patent-Pending SIDEBAR Platform Delivers Interactive Entertainment and Ad Content to White Space on Mobile Device Screens. Will soon launch national consumer trials with a major US wireless carrier.