Android ahead of iPhone in Smaato mobile advertising metrics while Symbian still top dog
Google’s Android mobile OS moves ahead of iPhone in new Smaato mobile advertising metrics. Nokia’s Symbian still number one. Google Nexus One and Motorola Droid effect? Smaato Metrics for January suggest that new Android devices are revolutionizing mobile advertising performance measured by CTR (click-through-rate).
JiWire gets $11 million in funding for mobile audience and ad growth
JiWire closes $11 million in venture capital funding to expand largest mobile audience. Panorama Capital leads Series B financing to specifically fuel mobile audience and advertiser growth. Panorama Capital is joined by new investor Comcast Interactive Capital and existing investor DFJ Frontier. JiWire claims to be the first company to leverage wireles Internet as a means to advertise, with 20 million unique users and 25,000 Wi0Fi hotspots I wonder if they’ve managed to engage these visitors as customers.
Greystripe gets $5.5 million to unify online and mobile advertising
Greystripe secures $5.5 million in Series C funding to unify online and mobile advertising into one comprehensive advertising solution. Greystripe powers over 180 million ad-supported mobile downloads, makes it easy to buy across online and mobile. With a unified ad platform connecting mobile and online, the popular third screen now offers Web-like campaign management and measurement, such as engagement, while expanding to new levels of targeting, such as location.
Apptera pulls in an additional $10.5M in venture capital
Apptera secures an additional $10.5M in venture capital funding and appoints former Yahoo! senior vice president of sales to the board. Funding and expertise should assit with leadership growth in voice and visual mobile advertising. Lightspeed Venture Partners, Alloy Ventures, and Walden International lead this round.


