Pinterest’s CTV Move: Expansion, Late-Stage Acceleration or the Beginning of a Platform Shift?

Pinterest’s acquisition of tvScientific, a CTV performance ad platform, represents one of the more strategically aligned moves in the digital media and streaming landscape this year. Axios confirmed the deal and noted that tvScientific’s ~160 employees will continue operating independently while the two companies explore data, attribution and performance integration. Pinterest now reaches ~600MM monthly […]

Consolidation Built on Fragile Foundations: Omnicom’s Strategy Raises More Questions Than Answers

Omnicom’s acquisition of Interpublic Group is the largest consolidation the advertising industry has ever seen. With combined billings of $73.4B, a reorganized leadership structure, and a unifying technology vision centered on OmniPlus, Omnicom is positioning this moment as a transformation. But when you study the new structure closely, the strategy reveals deep vulnerabilities across creativity, […]

Great Decoupling: AI Agents Will Starve the Social Feeds

For the last 15 years, the internet has been defined by the Attention Economy. Platforms like Meta and TikTok became trillion-dollar giants by mastering one specific loop: capture user attention via an infinite feed and sell that inventory to advertisers. But a new paradigm is emerging that threatens to break this loop entirely. It isn’t […]

Bifurcation of Value: AI Utility vs. Human Experience

By 2025, retail hasn't just gone digital it has split in two. As Agentic AI masters the art of the "invisible transaction," a powerful counter-movement is rising. We explore why the most valuable strategy for the next decade isn't automating everything, but knowing exactly what not to automate. Welcome to the age of the Human Premium.

Aging Tech is a Recession Bellwether

The “Jalopy” Economy: Why Aging Tech is a Recession Bellwether and a Drag on Business By Mobile Mage Editor | Published November 26, 2025 If you’re reading this on a cracked screen or waiting for your printer to finish a job it started five minutes ago, you aren’t alone. The average American now holds onto […]

AI Shopping: Walmart and ChatGPT

Walmart’s partnership with OpenAI marks a major shift in the evolution of online shopping. By enabling customers to chat and buy using ChatGPT, Walmart is accelerating the rise of conversational commerce. The move blends product discovery, guidance, and purchasing into a single seamless flow. It also signals how AI will reshape retail while keeping human connection at the center of customer trust.

AI in Mobile Marketing: 🚀📱 Revolutionizing Engagement in the Digital Age

AI is revolutionizing mobile marketing with predictive analytics, hyper-personalized creatives, and dynamic user experiences. 🚀 Learn the latest strategies today!