Consolidation Built on Fragile Foundations: Omnicom’s Strategy Raises More Questions Than Answers

Omnicom’s acquisition of Interpublic Group is the largest consolidation the advertising industry has ever seen. With combined billings of $73.4B, a reorganized leadership structure, and a unifying technology vision centered on OmniPlus, Omnicom is positioning this moment as a transformation. But when you study the new structure closely, the strategy reveals deep vulnerabilities across creativity, […]